Theatre Exhibitors Driving Revenue Results with Allure & SurveyMe Research Partnership

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Theatre operators are learning more about their customers' behaviors, preferences, and purchase patterns via data analytics and instantaneous qualitative research through the Allure and SurveyMe Cinema Research Partnership which will be announced at CinemaCon on April 24, 2018.

"Combining the insight expertise of Allure and SurveyMe, now allows movie theatre and restaurant owners get a complete real-time picture of all the small things that matter to guests and can make a big difference when it comes to growing sales", Lee Evans, CEO of SurveyMe

Allure, A Christie Company, has announced its partnership with mobile feedback app provider, SurveyMe this week. Atlanta-based Allure, a leading digital signage, content, and analytics firm, has co-developed a thorough theatre research product with Newport Beach-based SurveyMe, which was the first to market with a distinctive mobile feedback app used by numerous theatre operators.

The new product jointly developed by the two firms, gracefully combines findings from Allure’s deep quantitative data analysis and SurveyMe’s distinctive qualitative mobile survey feedback. Prior to the release of this new product, Allure has been able to show the “when, where, and what” of theatre environment purchases, but with the SurveyMe component, theatre owners will now be able to append the information with the “who and why.”

Allure brings to bear years of experience mining ticketing, concessions, and Point of Sale transaction data to determine purchase behavior in entertainment and retail environments. This information has allowed theatre operators to test Allure-developed digital content and offers to determine which content is more compelling and drives greater revenue and margins. At the same time, SurveyMe has encouraged guests to download the free SurveyMe mobile app, answer a few short questions and earn instant rewards. Theatre operators not only drove increased product sales through the use of the tool, but instantly learned more about their guests’ experience, and garnered immediate feedback.

"Combining the insight expertise of Allure and SurveyMe, now allows movie theatre and restaurant owners get a complete real-time picture of all the small things that matter to guests and can make a big difference when it comes to growing sales," Lee Evans, CEO of SurveyMe, said.

Craig Chapin, President of Allure commented, “Adding the qualitative insights from SurveyMe’s mobile app allows us to provide deeper insight and quicker feedback on content changes that the empirical data initially led us to. We are finding that the combination of deep data diving and real time surveying adds a new dimension to determining content direction and product offerings.”

Allure and SurveyMe will be announcing their new partnership to the cinema industry in Las Vegas at CinemaCon 2018. CinemaCon will be held at Caesar’s Palace April 23rd – 26th and is the largest and most important annual gathering of cinema owners and operators from around the world. Both companies will be sharing results from recent campaigns, and discussing project designs with new customers during the busy cinema-focused show.

Allure – A Christie Company
Allure visual communication and retail transaction solutions connect businesses, brands and products with their consumers at points of influence and purchase in a variety of environments. Leveraging dynamic digital signage integrations to drive new revenue streams and create differentiated brand experiences, the company’s suite of intelligent solutions integrate advanced analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences, activate brands and achieve desired business outcomes. Allure software and services power more than 25,000 networked displays and devices that activate brands, environments and experiences…digitally.

The company, located in Newport Beach Ca., provides insight and marketing software. From patent-pending image recognition software through to the latest mobile developments in electronic coupon clearing, mobile research and interactive analytics, SurveyMe allows companies to collect feedback and engage with customers at the point of experience in exchange for marketing coupons that can be used instantly instore or saved in a digital wallet on the app. Within seconds of seeing life through the eyes of their guests, CMOs and brand managers can view the insights anywhere, anytime via the latest cloud-based analytics dashboard.

Press Contact:
Doug Starr
VP Marketing – Allure, A Christie Company
(404) 528-1897

“Allure”, “Christie”, and the “Christie Experiential Network” are trademarks of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. Other company and product names may be trademarks or trade names of their respective owners.

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