Denver Loan Officer Turner Williams Educates Buyers on How to Beat the Competition

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Mile High City loan officer Turner Williams, of AmeriFirst Financial, Inc., lists the top three tips on how buyers can stand out in the hot Denver housing market.

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Competition is tough, as there’s a lack of available housing, and sellers receive multiple offers. In fact, when homes go on the market they consistently get double-digit offers.

The real estate market in Denver is defined by high prices and low inventory. “Competition is tough, as there’s a lack of available housing, and sellers receive multiple offers,” said Turner Williams, senior loan officer and Cherry Creek Branch Manager of AmeriFirst Financial, Inc. “In fact, when homes go on the market they consistently get double-digit offers.”

To educate buyers on how to differentiate themselves in the fierce Mile High housing market, Williams lists the following three tips:

No. 1: Write the seller a letter. This way, the buyer can sell themselves to the seller. “It is imperative that you create a personal connection so they want to sell their house to you,” stressed Williams. “Paint them a picture of how you see yourself living in and potentially improving the house. “It’s harder to say no to someone you know, like and trust.”

No. 2: Use a bond to compete with cash offers. Just because a buyer doesn’t have a ton of cash to bring to the table doesn’t mean they can’t make an equally as good offer with the right program. “They can utilize the Protect Your Transaction (PYT) program, which is a $10,000 assurance bond that your loan will be approved,” advised Williams, who offers PYT.

No. 3: Be willing to offer up an appraisal gap. “This $5,000 may be the difference between winning and losing your bid,” concluded Williams. “People are still moving to Denver at a fast pace. The inventory isn’t going to vastly improve anytime soon. If you shop early and find something you like that you see as a good value, why not put an offer down now? Don’t wait until you need to buy or you might get stuck with something you don’t like.”

About AmeriFirst Financial, Inc.
AmeriFirst Financial, Inc. is an independent mortgage lender and is not affiliated with the Department of Housing and Urban Development (HUD) or the Federal Housing Administration (FHA). Competitively priced loan programs include Home Affordable Refinance Program (HARP) Disclaimer; Purchase, Rate and Term Refinance, and Cash-out Refinance programs; Fannie Mae Conventional, High-balance and Adjustable-Rate Mortgages (ARMs); Jumbo, Portfolio and Investor products; and FHA/VA/USDA. For more information, please call (720) 443-1650, or visit AmeriFirst Financial, Inc. is located at 50 S Steele St., Suite 850, Denver, CO, 80209.

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