Bluewater Champions Fight Against Plastic Pollution, Outlines Season of Action

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Water advocacy brand seeks to mobilize communities showing heightened awareness of water pollution, micro- and single-use-plastics

“We all have a role to play to ensure plastic pollution doesn’t define our world’s health," said Anders Jacobson, Bluewater President.

While Earth Day cleanups kick into gear, Bluewater outlines a season of activity to turn the tide against plastic pollution, including the extended operation of water stations in Flint, MI, a one-million-dollar water innovation challenge, and forthcoming ocean summit at the U.S. stopover of the Volvo Ocean Race in May.

“Today, ocean plastic pollution is a grave threat to the health of the planet and its inhabitants, and we add to it daily with single-use plastics like bottled water and throwaway shopping bags,” said Anders Jacobson, Bluewater President. “Alarmingly, research by Orb Media revealed that 93 percent of tap water samples contained minute plastic particles such as polypropylene, nylon, and polyethene terephthalate (PET), which is helping to grow public awareness about the problem, and to increase opt-into solutions.”

U.S. society is more aware of the impact of plastic pollution today. A recent Bluewater survey revealed that 56 percent of the general population worry their drinking water contains harmful contaminants and 60 percent actively take measures to help control what is in their drinking water. Also, a Pew Research Center survey revealed that 75 percent of U.S. adults are particularly concerned about helping the environment.

Public policy is progressing, too. According to the National Conference of State Legislatures, California and Hawaii have banned plastic bags outright, and major American cities including Austin, Texas, Chicago, Los Angeles, San Francisco and Seattle have also banned plastic bags.

“We all have a role to play to ensure plastic pollution doesn’t define our world’s health," added Jacobson. "Society has become addicted to plastic, which is impacting all aspects of our world's resources as well as our personal health – polluting waters, harming marine life, disrupting the human food chain and poisoning our bodies. We must continue to seek and employ solutions big and small, which is a key takeaway message from Earth Day.”

Season of Action

  • Flint, MI -- Bluewater has donated four high-performance reverse osmosis hydration stations, each able to provide residents with up to 1,826 gallons of purified water per day. The unmatched water production generated locally onsite helps cut the need for millions of single-use plastic water bottles every year. Bluewater is exploring ways to offer its pioneering water purifier solutions in similarly afflicted communities.
  • Bluewater is launching a one-million-dollar innovation challenge that will award the best solutions to global drinking water scarcity.
  • Bluewater will be at Newport, RI in May 2018 to provide clean, plastic- and other contaminant-free drinking water, promote clean oceans, and reduce single-use plastic, as the official water provider of the around-the-world Volvo Ocean Race.
  • Bluewater partnered with Ekoplaza, a plastic-free European supermarket in Amsterdam, to provide plastic-free water to patrons generated on site by a Bluewater water station, and challenge supermarkets to reduce the usage of single-use plastics.
  • Bluewater's season of action aims to replace the equivalent of 1 billion standard-size plastic bottles with sustainably sourced purified water.

“This isn’t a problem to be addressed once-a-year,” Jacobson noted. “Plastic pollution affects us all, on a cellular and global level, and we need to take swift and urgent action, year-round, against it.”

Plastic Pollution’s Impact—The Need for Action

  • World Economic Forum Report revealed by 2050 there will be more plastic than fish in the world’s oceans.
  • Studies by the Ecology Center indicated plastic chemical additives can cause cancer, birth defects, genetic changes, bronchitis, infertility and a host of other serious adverse health effects.
  • Plastic pollution is everywhere -- Orb Media found that a single liter of bottled water may contain thousands of micro-plastic particles.
  • 19 billion pounds of plastic collects in the ocean every year. This estimate Is expected to double by 2025.
  • Plastic bottled water isn't only polluting the environment, it is poisoning human beings. A study revealed that 90% of tested plastic water bottles contained tiny pieces of plastic in the water.

In 2017, Bluewater launched a clean drinking water movement for a sustainable future without single use plastic bottles. For more information on the movement and Bluewater, please visit:

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Michael Grimm
Finn Partners, Inc.
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