Crowdfunders Invest more than $40,000 in LooLoo, the World’s First Automatic Toilet Freshener, as Kickstarter Campaign Enters Final Weeks

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The new patent-pending device that keeps toilets fresh smells good to crowdfunders, who push presales four-times higher than the initial campaign goal

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Our crowdfunding supporters will be the first to enjoy the first automated solution on the market that prevents the foul odor from anyone’s poo from ever reaching their nostrils.

LooLoo, the new automatic toilet freshener that keeps number 2 odors from ever breaking the surface of the water, is smelling good to crowdfunders – attracting more than $40,000 from backers on Kickstarter as the campaign enters its final weeks.

Crowdfunders in the United States, Canada, the United Kingdom and Australia have taken the lead in pushing presales four times over the original crowdfunding campaign goal for LooLoo – a device that combines innovative technology with a slick, clean design to directly address the source of the smell issue on the inside of the toilet.

“With LooLoo, everyone can breathe easier after they do their business in the bathroom, and without lifting a finger,” said LooLoo Co-founder and inventor Taylor Wood. “Our crowdfunding supporters will be the first to enjoy the first automated solution on the market that prevents the foul odor from anyone’s poo from ever reaching their nostrils.”

Using infrared technology to sense the heat of the body as a user sits down, LooLoo sprays its thin film of proprietary essential oils on the water inside the toilet. The fragrance blend not only traps the odor under the water, but also counteracts the odor by absorbing all smelly nitrate molecules.

“Whether it’s for the toilet at the office or at home, LooLoo is the perfect and convenient solution to keeping the bathroom smelling fresh, even after someone leaves a bomb when they do their business,” Wood said. “With LooLoo, you’ll never have to buy a can of air freshener for the bathroom again, which have really never been effective since they just mix a sweet fragrance with a very foul odor.”

LooLoo also comes equipped with LED lights that softly illuminate the toilet bowl, with nine colors to choose from, eliminating the jolt of turning on a bright light in the middle of the night when nature calls.

Digital Trend Writer Trevor Moog observed that “there are few things worse than walking into your bathroom only to be hit with an odor so offensive that you suspect it may contravene a Hague Convention or at the very least break a state law pertaining to antisocial behavior.”

The inventor of the LooLoo agrees.

“We’re excited with the response from our crowdfunding supporters, which shows that consumers are ready for an alternative to traditional air fresheners and pre-poo sprays in the bathroom,” Wood said. “LooLoo is the only tech-savvy way available on the market today that solves one of the oldest problems, and certainly one of the smelliest ones, that comes when nature calls.”
For more information and to purchase LooLoo at early-bird discounts during the final weeks of crowdfunding, visit the LooLoo Campaign Page on Kickstarter.

About LooLoo

LooLoo is a product of Homemation LLC, a Salt Lake City-based innovation company. Taylor Wood, the co-founder and inventor of LooLoo, was previously with Deloitte Consulting- Strategy & Operations, where he worked with an array of fortune 500 companies. Bryce Johnson, a co-founder of LooLoo, previously was CEO of Zarbee’s Naturals, where he helped build the Number-1 pediatrician-recommended cough syrup. LooLoo not only cares about freshening toilets, but also about improving the world’s sanitation. For that reason, a portion of the company’s revenues are dedicated to solving sanitation problems in developing countries. For more information visit

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