Vendavo to Outline Pricing as Part of Commercial Excellence at Professional Pricing Society Spring Conference

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Alex Hoff, CPP, to speak during Pricing Experts track on May 4


Vendavo will exhibit at PPS in booth #107.

To help organizational pricing initiatives move from a cost center to a profit center that delivers value, Alex Hoff, CPP, Vice President of Product Marketing with Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will lead a session at the Professional Pricing Society (PPS) Spring Conference in Chicago on Friday, May 4 at 1:45pm CT.

In his session, The New Reality in B2B: Pricing as a Function of Commercial Excellence Hoff will share insights with participants on how to integrate their pricing into a broader-reaching commercial excellence strategy that enjoys support from sales and other key departments.

During the 45-minute session, participants will also learn:

  • How to analyze market trends driving this change toward commercial excellence
  • A maturity model for commercial excellence
  • How pricing can better enable your company’s commercial excellence strategy.

Hoff has spent his career in various pricing and product marketing roles in both B2C and B2B industries. For nearly a decade, Hoff has advised Vendavo clients on identifying and capturing opportunities that drive revenue and margin improvements.

Vendavo will exhibit at PPS in booth #107. Registration is required to attend the Expo and take a course. Visit the PPS Spring Conference website or view the full course description in the conference PDF.


About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at

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Kimberly Boeckenstedt
Kimberly Communications
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