alphaTUB, the Dynamic, Customizable Wooden Alphabet Peg Board, Reaches $30K Funding Goal on Kickstarter

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alphaTUB has taken a proven education tool for toddlers and developed a one-of-a-kind design that incorporates creativity, intelligence, and an app built for learning

We’re extremely proud of alphaTUB’s continued success.

The team behind alphaTUB launched their Kickstarter campaign this past February with a goal to educate the youth. Now, with three days left in their campaign, over 200 parents and educators have signed on to help the alphaTUB team reach their $30,000 goal and bring their product to fruition.

Founded in May 2016, alphaTUB is made up of a team dedicated to developing and producing children’s learning products. These products are designed to help children find new ways to learn throughout their growing cycle and create an everlasting bond with parents and teachers alike. After six years of extensive research, and winning the 2017 Edison Award for Innovation in The United States, the team is excited to introduce this dynamic and personalized language learning tool to children. alphaTUB is also the winner of the Red Herring Asia 2017 Award in Manila and Red Herring Global 2017 Awards in Los Angeles. alphaTUB was chosen as a Jury Finalist in 2016 and again in 2017 for the CII Industrial Innovation Awards in India.

The original wooden letter pegboard has been a fixture of early childhood education for decades with each letter represented by a shape and one symbol underneath. Traditionally, “A” always stood for apple, “B” stood for banana and so on. In order to challenge that tradition, the team behind alphaTUB developed an alphabet peg board that allows parents and children to dynamically change the content so that “A” also represents ant, alligator, avocado and more. alphaTUB has taken a classic, proven learning tool and created a one-of-a-kind design that helps children learn faster and more efficiently.

“We’re extremely proud of alphaTUB’s continued success,” said CEO and Co-founder Navneet Kalia. “Our Kickstarter campaign has allowed us to learn more about our audience, so that we are ultimately able to offer them a better product. Our goal for alphaTUB is to make the introduction of the alphabet to children as seamless as possible.”

alphaTUB is a simple and refreshing upgrade to a traditional language-learning tool. The addition of alphaTUB’s mobile app gives both parents and educators the ability to track and monitor the learning progress of kids. This concept creates an opportunity to explore newer methodologies and effectively enhances the understanding of early education. alphaTUB is available in a child-safe plastic version starting at $24 and a classic wooden model starting at $42. The campaign remains on Kickstarter for a limited time. To learn more about the product, visit

About alphaTUB Innovations

Founded in 2011, alphaTUB is a company developing and producing children’s learning products aimed at finding new ways for children to learn throughout their growing cycle.
After six years of extensive research, and winning a 2017 Edison Award for Innovation in The United States, the company is excited to introduce dynamic and personalized learning content to children. To learn more about alphaTUB, visit

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