Reactful Appoints Veteran Marketing Executive Meagen Eisenberg to Board of Directors

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Following a record first quarter, Reactful looks to fuel its growth with new addition to its Board of Directors. Meagen Eisenberg brings extensive industry experience to contribute towards Reactful's product vision and ongoing success.

Their innovative approach to better engagement, guidance and website conversion is truly unique. I look forward to joining the team and contributing towards their product vision and ongoing success.

Reactful, an AI-driven engagement, guidance and conversion platform, is announcing today that Meagen Eisenberg, CMO of MongoDB, has joined its Board of Directors. “Meagen provides an amazing complimentary fit for Reactful” described Leifur Thordarson, President & CEO of Reactful. “She has broad digital marketing and customer adoption program knowledge that will help us deliver even more value to our growing list of global customers. I’m extremely pleased to have her join as our newest Board Member and we look forward to working with her to expand our business.”

“I’ve been following Reactful since the company was started in 2016,” said Eisenberg. “Their innovative approach to better engagement, guidance and website conversion is truly unique. I look forward to joining the team and contributing towards their product vision and ongoing success.”

Meagen has spent over 20 years working in the high-tech industry and is a founding advisor of Women 2.0. Her insights have been featured in Forbes, AdAge, Fast Company, Financial Times, among other mainstream news sources. She is one of the Top 50 most retweeted by mid-sized marketers according to an AdWeek study and one of the Top 25 B2B Marketing Influencers according to InsideView. She is also a strategic advisor to tech startups -, CoreOS (acquired by RedHat), Mintigo, and Insightpool to name a few.

Before joining MongoDB, she was VP of Demand Generation and Customer Marketing at DocuSign. She has a Master of Business Administration with a focus on marketing and strategy from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.

Eisenberg joins Reactful following a breakthrough year that included the addition of new management team members, a successful series A funding round and consistent 100% quarter-over-quarter growth. Reactful also saw over 164% growth in Q1 2018 versus the previous year, gaining new customers such as Automation Anywhere, Abbvie, Belcorp, Glaxo Smith Kline, Moet Hennessy, and Turner Broadcasting.

To learn more about Reactful, please visit


Reactful enables companies to better engage, guide and convert visitors on the web through its powerful machine learning and AI-driven technology. By detecting visitor behavior on a site, the Reactful platform responds with personalized notifications or reactions in real time to enhance the visitor’s journey. These can range from a subtle shake of an element on a page, to prominently displaying interactive and personalized reaction messages that capture attention. Concurrently, Reactful’s machine learning capabilities continuously analyze visitor behavior and recommend new reaction opportunities based on industry best practices.

Reactful powers some of the largest brands in the world such as Kimberly Clark, Symantec and Turner Broadcasting, as well as many other innovative B2B customers. Reactful is headquartered in Santa Barbara, CA with offices in San Francisco, CA and Tel Aviv, Israel.

For press inquiries, contact press(at)reactful(dot)com

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Jennifer Hasting
since: 03/2013
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