Revant Upends Eyewear Market with One-Pair-for-Life Performance Sunglass Collection

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The brand that created the replacement lens industry launches first performance eyewear series with fully replaceable parts for life

Revant's S1L Frame

Revant Optics, based in Portland, Oregon, today launched its initial collection of performance sunglasses on Kickstarter. Their mission is to do away with the eyewear industry status quo of disposable design, introducing performance eyewear that lasts a lifetime with all frame components and lenses available for purchase forever through Revant. Three premium performance models, ideal for all types of outdoor pursuits such as cycling, running, and fishing, are available now through a crowdfunding campaign through May 23, 2018, and will be sold directly through beginning in June.

Company founder Jason Bolt formed Revant in 2010 out of his own need for replacement lenses after a mountain bike wreck scratched his favorite sunglasses. Since then, Revant has served over 500,000 customers, replacing over 1 million pairs of lenses across every major make and model of eyewear. With their large existing customer base, and deep knowledge gained through exposure to the pantheon of existing eyewear lines, Revant has set out to address some of the major eyewear issues they’ve seen; namely, poor fit and lens quality, irreplaceable parts, and a lack of thorough customer service.

“Revant has an invaluable resource and knowledge base through our customers,” Bolt said. “We see products from every eyewear brand and have learned that when consumers find a frame style they like, they form an attachment to it. Whenever their frames are damaged or lost, they will try to find a replacement pair of similar sunglasses, which in many cases does not exist. The Revant model ensures that when someone finds their favorite Revant frames, they will be able to optimize, repair, or revitalize the product forever, leaving us with satisfied customers and fewer discarded plastics.”

By purchasing a pair of Revants, customers buy into a lifetime product with the industry’s best warranty and service offering with Revant’s Max Care. Max Care offers discounted replacement parts for life, 30% off a replacement pair of glasses in case of loss, and a customer service team comprised of some of the most knowledgeable optics professionals in the business. The team will help customers optimize their eyewear – selecting the perfect lens color for their chosen conditions, frame shape for their activity, or replacements parts when the inevitable happens.

Revant performance sunglass frames are made in Southern California out of the best materials available and include Revant Elite polarized lenses, precision cut and tuned for optimal clarity, which provide razor sharp optics. By selling product direct to consumers, Revant is able to reinvest their margins back into research, premium materials, innovative design concepts, and the industry’s best warranty - Max Care. Revant models are available in six color options to suit a variety of light conditions and activities. A wide array of prescription lens options are also available for the Revant S1L and Revant F1L.

Revant’s initial three models include:

The Revant F1L: Protects what matters. With Z87.1 protection, it’s a fortress for your eyes. Built to hold up in the most demanding conditions and provide maximum light blockage, the high-wrap design rests perfectly on the face and blocks headache-inducing periphery light.

The Revant S1L: The ultralight model. Weighing only twenty-five grams, the minimal frame has a heightened nose bridge for ventilation that eliminates fog, so you can see clearer, longer. Proprietary MaxGrip temple sleeves and nose pads lock frames comfortably during intense prolonged activity.

The Revant S2L: The most distinctive design with the widest field of view. Built for bold pursuits and protection, the aerodynamic design provides unobstructed views in aero positions. The nose bridge gives strong lens retention, while slightly bent temples eliminate headwear friction and ensure a secure fit for maximum comfort and protection with or without helmets.

“Sunglasses are a part of everyday life for nearly everyone,” Bolt said. “There is a real need and appreciation for premium quality and convenience when it comes to buying eyewear. Revant enables consumers to easily keep their sunglasses alive forever, making our sunglasses the last pair you'll ever need to buy.”

About Revant Optics
Revant Optics designs and manufactures eyewear systems that enable people to buy one pair of sunglasses for life. Founded in 2010, Revant learned early on that people don’t want to trash their performance sunglasses investment and has provided replacement lenses for any brand of sunglasses or RX frames for more than half a million consumers. Revant bases both its headquarters and domestic manufacturing in Portland, Oregon to ensure the highest technical standards, greater performance and unrivaled customer service.
See what Revant Optics is all about at

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Elana Rabin

Anne Nichols
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