Joint Effort Marketing Welcomes New SEO Expert

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Shane Swann Joins Agency as Digital Marketing Director

SEO is a constantly changing type of marketing. We wanted to bring in someone who understands the nuances of that particular field, and who has experience creating campaigns that work. Shane has acted as an expert consultant to my staff for years and I’m pleased to welcome him to our team full time.

Joint Effort Marketing has expanded its leadership team to better focus on search engine optimization. Based in Upstate New York, Shane Swann brings innovation and experience to the agency, and will head up strategy development in this crucial digital marketing channel. The new hire reveals Joint Effort’s commitment to remaining at the cutting edge of developments in internet marketing.

Of the company’s new addition, Joint Effort Marketing CEO Chuck Caine said, “SEO is a constantly changing type of marketing. We wanted to bring in someone who understands the nuances of that particular field, and who has experience creating campaigns that work. Shane has acted as an expert consultant to my staff for years and I’m pleased to welcome him to our team full time. His knowledge will bring experience and expertise to our valued clients and to our team.”

Shane Swann’s resume includes experience in digital marketing as well as public relations:

For two years, Swann held the titles of Account Manager and SEO Analyst at the marketing technology company, HubShout, in Rochester, NY. By advising and managing hundreds of SEO campaigns for businesses of various sizes during that time, he gained an expansive knowledge of the ins and outs of SEO.

Swann was previously engaged with Gorkana, the media intelligence firm in New York City, now a Cision company. There he worked with PR professionals in writing press releases and reaching out to targeted reporters.

About Joint Effort Marketing: Joint Effort Marketing is a full-service marketing agency based in Cincinnati, OH. Founded in 2007, Joint Effort Marketing provides digital marketing services for businesses of all sizes. While many of Joint Effort’s clients are also located in the Cincinnati area or Northern Kentucky, the agency serves customers nationwide.

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