ReachForce Introduces End-to-End Data Management Suite to Enable Data-Driven Marketing

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SmartSuite allows organizations of all sizes to build a cost-effective foundation of quality data.

ReachForce SmartSuite End-to-End Data Management Logo
“SmartSuite’s ability to verify, standardize and enrich list uploads in real-time prior to uploading to Salesforce is key to enabling our team to respond to leads more quickly and efficiently.” Enrique Arana, Marketing Operations Manager, PROS

Today, ReachForce, the leader in data quality solutions, announced availability of SmartSuite, the first end-to-end data management solution that empowers organizations of all sizes to take a data-driven approach to sales and marketing activities. By adopting a “data first” approach, marketers can consistently verify, standardize, and enrich their data to enable modern marketing tactics like account-based marketing (ABM), segmentation, and personalization.

The SmartSuite solution allows organizations to address their data quality through an initial database cleanse followed by routine verification of the data accuracy. Beyond data quality, SmartSuite also allows marketing teams to upload an initial list and cleanse the data prior to importing the leads to a customer relationship management (CRM) tool. Providing data authenticity from the initial point of data acquisition has proven to be a priority for sales and marketing teams.

“We have already found significant success utilizing the SmartForms solution, so we are naturally excited about the dynamic functionality that SmartSuite will bring to our sales and marketing processes,” says Enrique Arana, Marketing Operations Manager, PROS. “SmartSuite’s ability to verify, standardize and enrich list uploads in real-time prior to uploading to Salesforce is key to enabling our team to respond to leads more quickly and efficiently in the future.”

SmartSuite also fills a critical gap for organizations that have lean marketing functions but have a need for complete data to fuel their marketing programs. With a pricing model that scales with the size of your database and low-effort implementations, SmartSuite is a cost-conscious platform that provides accurate and complete data that organizations can use with confidence. Additional functionality, such as more robust data insights and an on-demand database builder, which has traditionally been out of reach for smaller teams, is now available in a more affordable data management tool like SmartSuite.

“Regardless if you’re one of the largest enterprises or a B2B startup, the burden that poor quality data places on growth remains the same,” said Dion Cornett, CEO of ReachForce. “We’re excited that our new innovative platform is able to address so many of the data challenges shared by our customers. Intuitive ease-of-use, extended functionality, and better data mean more successful campaigns and greater revenue.”

Learn more about SmartSuite here.

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Kristi Bjornaas
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