Aquent Hosts UX Webinar To Help Bridge Marketing And Design Disciplines

Share Article

Aquent is proud to partner with the American Marketing Association to present their latest webcast, "Simple UX Design Principles That Will Drastically Improve Your Marketing Campaigns."

Citing a 30% increase in demand for User Experience (UX) designers, Aquent is excited to announce its recent webinar, hosted in conjunction with the American Marketing Association.

Today's biggest brands like Amazon and Google boast advanced UX teams who are adept at creating personalized user experiences on their sites that are virtually seamless. In contrast, many companies are still implementing old-school marketing gimmicks that culminate in "click here" calls to action. With a savvier marketing strategy, even small businesses can compete with big brands. This webcast is designed to help small and large-scale businesses and organizations improve their users' experiences with some of today's best UX / UI design practices.

The recorded webcast features Dan Hoffman, an entrepreneur, author and speaker with over 12 years of executive-level digital marketing and marketing technology experience, and Bettinna Justinien, a New York-based creative director & designer, with over 10 years of experience in UX design and deployment for IBM, Citi, AXA, Waterfront Alliance, Times Square Alliance, and others.

Aquent president Cheryl King says, "We always aim to offer our clients relevant content and training to help them build and maintain world-class creative, digital, and marketing teams. This webcast offers attendees tips for using UX design principles in their marketing campaigns and provides real-world examples how companies both large and small have leveraged UX design thinking."

Attendees can expect the following takeaways:

  • An understanding of fundamental UX design principles and how they apply to marketing effectiveness
  • Tips and tricks to quickly get to know your customer, then identify and prioritize their pain points
  • How to do quick and easy user testing, utilizing data and design
  • Real-world examples of how to improve the user experience of your emails, landing pages, and website
  • Case studies from big brands and small companies to illustrate concrete do's and don'ts when it comes to bringing UX to marketing.

This webcast is relevant to companies and organizations who want to increase their marketing prowess with improved UX design principles, UX and UI talent, and any digital professionals who are keeping in step with best digital marketing practices.

Aquent has also released its findings of a 30% increase year of year in UX orders from clients, reflecting increased demand for UX and UI talent across industries. Aquent's Service Designer/Customer Experience segment has grown over 5X in the last from 18 months, another reflection in the boom of this segment.

Cheryl also said, "It's not a surprise to discover that more and more companies are looking to UX talent to help solve their most pressing business needs. Though many people associate UX with a company's digital experiences, such as websites or mobile apps, UX covers a much broader spectrum, which is one of the reasons we're seeing this segment of the industry grow."

The webcast will touch on some of the latest trends associated with UX and UI design that have real staying power. Cheryl asserted, "We're seeing content-centered experiences, full-screen experiences, personalized experiences, and certainly more natural experiences with apps." She added that elements like motion design, prototyping, time-saving design features, augmented reality, and voice-activated interfaces are permeating some of today's most effective business websites. By embracing UX and UI design principles, users can work these and other strategies into their designs.

Click here to watch the replay of the webinar.

About Aquent

For over 30 years, Aquent has been using data-backed methods and a personal touch to hand-match the best creative, marketing, and digital talent for Fortune 500 clients. In addition to providing subsidized medical, dental, and vision benefits, and a 401(k) plan, both talent and clients are invited to take advantage of free online training through Aquent Gymnasium. Learn more by visiting

Contact Details:

Tim Donnelly, Media Contact

Phone: 323.475.7372

Email: tdonnelly(at)

Address: Vitamin T
5670 Wilshire Blvd #1000
Los Angeles, CA 90036


Source: Aquent

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Donnelly
Aquent, LLC
+1 617-535-5000
Email >
since: 08/2008
Follow >
since: 07/2008
Like >
Follow us on