NATEDE, the Smart, Natural Air Purifier by Clairy, Raises Over $300K in one week and Trends Towards $1.8 Million

Share Article

NATEDE combines IOT-ready technology and the power of plants with a sleek design and green materials to clean indoor air

News Image
We are pleased we will be bringing yet another Clairy product to the comfort of people’s homes. Clairy’s corporate mission is to empower people to clean and purify the air in their homes, offices, schools and public buildings in a sustainable way.

The positive-social-impact company Clairy continues to raise funds for its second successful Kickstarter campaign for the smart indoor air purifier NATEDE. NATEDE has raised over $300,000 in only one week, and with 36 days remaining on Kickstarter, it is trending to raise over $1,800,000. NATEDE looks like a plant holder, but it’s a beautiful and sustainable air purifier, designed and crafted in Italy.

NATEDE is named for Clairy’s product concept trilogy: NAture, TEchnology and DEsign.
Plants placed in NATEDE metabolize a significantly higher amount of pollutants compared to plants potted in regular vases. The embedded technology allows NATEDE’s air flow system to quickly and quietly recycle air from a plant’s soil.

NATEDE helps improve indoor air quality with advanced sensors and has the ability to eliminate 93% of VOCs (Volatile Organic Compounds) and 99% of viruses and bacteria. It also has a photocatalytic filter, which does not need to be replaced, reducing waste and extra expenses.

“We are pleased we will be bringing yet another Clairy product to the comfort of people’s homes. Clairy’s corporate mission is to empower people to clean and purify the air in their homes, offices, schools and public buildings in a sustainable way,” said Clairy CEO Paolo Ganis. “As the World Health Organization alerted us on the fact that indoor air can be up to five times more polluted than outdoor air and as we spend about 90% of our lives indoors, it is critical that we address the multitude of negative effects air pollution can cause such as allergies, asthma, poor sleep and more long-term, harmful impacts on our health and well-being.”

NATEDE is also an advanced technology object: it offers a variety of features, such as the monitors and sensors inside of NATEDE, which can accurately read the temperature and humidity of a room, as well as detect VOCs, PM2.5 and CO. The LED interface communicates air quality levels without the use of the Clairy application, but the Clairy app allows users to monitor air pollutants and control the airflow in their space in real time. NATEDE can even connect to other smart home devices, such as Amazon’s Alexa, and provides users with health tips. NATEDE even features a self-watering system, helping reduce water consumption.

NATEDE is currently available on Kickstarter for $170. For more information about the campaign, visit pr.go2.fund/natede.

About Clairy Inc.
Clairy.inc is an American company born from an Italian startup, Laboratori Fabrici. Clairy presented its first product at CES Las Vegas in 2016 and was then incubated for 3 months in Silicon Valley by Plug and Play Ventures, one of the most important accelerators in the world. The company focuses on health and wellness, by developing hybrid products that combine nature, technology and Made in Italy Design. The Company’s first product has been presented at CES in Las Vegas in 2016.

Clairy is the first producer of air purifier truly based on nature, technology and design. Clairy sells its products in over 50 countries worldwide. Clairy is at the forefront of a green revolution, allowing users to use common plants to take control over the air they breathe, by allowing them to remotely monitor and control their Clairy with a proprietary app connected to the most advanced sensors embedded in its technological heart. Combining the best of nature and technology, Clairy's design team has developed the best natural and smart air purifier, already awarded for its design with the European Design Award in 2017 and for its product purpose that improves health and wellness, the company received 2 million Euro investments from the European Union. Launched in 2016, Clairy is a privately held company, headquartered in Pordenone, Italy, with offices in Milan and San Francisco. The Clairy app is currently available as a free download for iPhone, iPad and Android devices globally. Clairy’s products are available for purchase in the most stylish colors on http://www.clairy.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paxton Shaw
Clairy
704-369-7319
Email >
Visit website