Marfeel Takes South Africa by Storm with Award Winning Ad Tech Platform for Mobile Publishers

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Marfeel Achieves Dramatic Improvement in Page Views, Average Page Views and Bounce Rates for Mobile Website for Global South African News Publisher

Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, today revealed that it has dramatically increased key user engagement metrics for The South African, a multi-platform global media source for South Africans living around the world and one of three major South African news publishing sites Marfeel currently serves.

Marfeel’s platform helped The South African become one of the country’s top ten mobile sites as listed by the Interactive Advertising Bureau (IAB) and based on unique browser visits. Specifically, Marfeel’s optimization technology helped mobile page views soar to over four million, average page views per visitor rise from 1.2 pages to 2.05 pages per visitor, and time on site increase from 45 seconds to 1 minute 21 seconds.

In addition, Patrick Atherton, managing director for The South African, said Marfeel’s deployment of Google AMP technology has dramatically improved SEO results for the mobile site, while seamless implementation of Facebook Instant Articles has optimized content for Facebook-native distribution.
For this performance, the IAB Bookmark Awards presented Marfeel early this year with a bronze award for its Enterprise Web Optimization Solution. The award honors Marfeel for rectifying slow downloading speeds, dramatically improving user engagement and significantly reducing bounce rates for The South African’s mobile website. The IAB Bookmark Awards set a benchmark for tech, digital and leading edge innovation in South Africa.

“Marfeel is about providing measurable results and we are pleased that our technology helped The South African’s mobile website break into the Top Ten of South African websites listed by Effective Measure,” said Alexian Chiavegato, Marfeel’s Vice President of Marketing. “User engagement is a critical component to attracting and retaining a global audience for vital, up-to-date coverage of news, events, sports, entertainment, community, travel, and business.”

Marfeel also provides web optimization services to three of the largest South African mobile websites for news and information, including The Citizen and Eyewitness News (EWN). Chiavegato said the high performance capabilities of Marfeel’s ad tech platform are relevant in South Africa because “a lot of sites still rely on the 3G experience offered by the four main telecom operators while 4G remains a mixed bag” in the country.

About Marfeel
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audiences—user habits, behavior and usage patterns—and dynamically adjusts their mobile site layouts to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensure top-paying ads from premium advertisers. Now reaching more than 500 million mobile readers a month, Marfeel’s mobile website conversion and monetization solution has been recognized by Google and Facebook, leading to strategic alliances with the search engine in 2015, and with the social network in 2017. Selected Marfeel customers include: National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US), PopSugar, and The Washington Times (US). Marfeel is backed by strategic investors in the mobile space, including Nauta Capital, BDMI and Elaia Partners. To learn more about Marfeel, please visit

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DeeDee Rudenstein
Propel Strategic Communications
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