Store Brands Names 2018 Editors' Picks Winners

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New products honored for innovation, flavor, appeal

Store Brands Editors' Picks
“Our editorial team spent about three days judging entries and we were very impressed with many of the items, which exhibit many of the important attributes needed today for successful store brands,” said Lawrence Aylward, editor-in-chief of Store Brands.

Store Brands magazine, published by EnsembleIQ, announces the winners of its third-annual Editors' Picks Awards program. Open to private label manufacturers and retailer self-manufacturers, the Editors’ Picks Awards program honors the best new product concepts made available as private brands.

To be eligible for entry, the concepts must have been introduced between January 2017 and December 2017. A team of editors judged food and beverage entries based on taste and mouthfeel, innovativeness, being on-trend and appealing presentation. Non-food products were judged on functionality and usefulness, innovativeness, being on-trend and visual presentation.

More than 200 products were entered from nearly 60 companies. Up to three awards were given in 28 categories.

“Our editorial team spent about three days judging entries and we were very impressed with many of the items, which exhibit many of the important attributes needed today for successful store brands,” said Lawrence Aylward, editor-in-chief of Store Brands. “Congratulations to our winners and to all of the companies who participated in the program.”

Here’s a list of the 2018 Editors' Picks winners:

Baby Food

  • Gold: The Kroger Co. — Simple Truth Organic Fruit & Veg Puree Blueberry, Banana, Kale & Spinach
  • Silver: Baxters North America — Little Journey Sweet Pea White Chicken Puree (Sold at Aldi)

Baking Mix

  • Gold: The Mason Jar Cookie Co. — Celebrate! Cookie Mix and All Natural Buttermilk Chocolate Chip Pancake Mix

Beverages/coffee (Ground And Whole Bean)

  • Gold: Trilliant — Uniquely J Peruvian Coffee, Organic and Fair Trade (Sold by
  • Silver: Paramount Roasters — Barissimo Fair Trade Certified Organic Peru Whole Bean Medium Roast (Sold at Aldi)
  • Bronze (Tie): The Kroger Co. — Hemisfares 100% Jamaica Blue Mountain Coffee Whole Bean Medium Roast; Farmers Brothers — Giant Eagle Market District Direct Trade Colombia Medium Roast

Beverages/Coffee (Single Serve)

  • Gold: Mother Parkers Tea and Coffee — Nespresso Compatible Espresso Capsules
  • Silver: Trilliant — Uniquely J Organic, Fair Trade Badass Expresso, Intensity 10 (Sold at

Beverages/Juices and Smoothies

  • Gold: OKF Corp. — OKF Green Smoothie
  • Silver: Smart Juice — SimplyNature Organic Antioxidant Power (Sold by Aldi)
  • Bronze: Lassonde Beverages Canada — Specially Selected 100% Pure Black Cherry Juice (Sold by Aldi)


  • Gold: HP Hood — Friendly Farms Chocolate Almond Milk (Sold at Aldi)
  • Silver: Jasper Products — Friendly Farms Coconut Milk Original (Sold at Aldi)

Beverages/Sports Drinks

  • Gold: The Kroger Co. — Simple Truth Organic Electrolyte Solution Wild Berry


  • Gold: The Maple Guild — tapt Vitamin Electrolyte Antioxidant Mineral Infused Tree Water Made from Maple Syrup
  • Silver: Mapco Express — Good Livin’ Sparkling Water
  • Bronze: Independent Beverage Co. — Puraqua Belle Vie Grapefruit Sparkling Water (Sold at Aldi)


  • Gold: La Fournee Doree — Specially Selected Sliced Brioche Loaf (Sold at Aldi)
  • Silver: Pita Bread Factory — L’Oven Fresh Wraps, Spinach Herb (Sold at Aldi)


  • Gold: Chocmod USA Inc. — Snacking Chocolate Coconut & Quinoa
  • Silver: Redland Foods — Peaceful Piranha Caramel Cashew Popcorn
  • Bronze: Chocolate Lugano — Easter Collection Lugano & Jorge Bischoff


  • Gold: The Kroger Co. — Kroger Nashville Style Hot Chicken Kettle Cooked Potato Chips
  • Silver: Snack Innovations — This Chip is Awesome
  • Bronze: Severance Foods Inc. — Simply Nature Organic Multigrain Tortilla Chips (Sold at Aldi)


  • Gold: Commonwealth — Friendly Farms Crazy for Coconut Tilts Greek Yogurt (Sold at Aldi)
  • Silver: Biazzo — Biazzo Dairy Fresh Mozzarella Snack Sticks
  • Bronze (tie): The Kroger Co. — Carbmaster Low Fat Peach Cottage Cheese; Commonwealth — Friendly Farms Key Lime Crunch Tilts Greek Yogurt (Sold at Aldi)

Dairy-free Products

  • Gold: Natural Fit Food Products — Dairy-free Cheddar Cheese

Frozen Desserts

  • Gold: G.S. Gelato & Desserts — Mango Sorbet with Semi-Candied Fruit

Frozen Fruit

  • Gold: Wawona Frozen Foods Corp. — Season’s Choice Tropical Blend (Sold at Aldi)

Frozen Vegetables

  • Gold: The Kroger Co. — Mini Sweet Potatoes with Moroccan Inspired Artisan Seasoning Blend
  • Silver: The Kroger Co. — Petite Potatoes with Smoked Gouda, Onion & Thyme Artisan Seasoning Blend
  • Bronze: Crops dbs RR Foods — Mediterranean Quinoa with Spinach, Garbanzo Beans, Red Peppers and Onions (Sold at Aldi)

Health, Beauty and Medical Products

  • Gold: Sterling Global Products — Bob’s Insect Repellent Wipes
  • Silver: Vertex/Product Launchers — Vertex Toothbrush
  • Bronze: Royal Labs Natural Cosmetics — Harris Teeter Traders French Lavender Body Lotion

Household Products

  • Gold: Freudenberg Household Products/O Cedar — ProMist Max Microfiber Spray Mop
  • Silver: Berkley Green — Uniquely J Fragrance Sparkling Grapefruit Scented Bathroom Cleaner (Sold at
  • Bronze: Berkley Green — Uniquely J Fragrance Free Wood Floor Cleaner (Sold at

Meal Solutions

  • Gold: International Delicacies Inc. — Earthly Grains Ready-to-Eat Quinoa Meal/Spicy Jalapeño & Roasted Peppers (Sold at Aldi)
  • Silver: Ungar’s Food Products, dba Dr. Praeger’s Sensible Foods — Earth Grown Vegan Veggie Burger (Sold at Aldi)
  • Bronze: Oggi Foods Inc. — Gluten-Free Cauliflower Crust

Meat (Frozen)

  • Gold: The Kroger Co — Private Selection Peri Peri Seasoned Chicken Breasts and Private Selection Shawarma Seasoned Chicken Breasts

Meat (Jerky)

  • Gold: Fusion Ranch — Simms Artisan Jerky – Spicy Garlic Pork (Sold at Aldi)

Meat (Other Processed)

  • Gold: Godshall’s — Artisan Butcher Korean Barbecue Flavor Uncured Bacon
  • Silver: Salm Partners — Parkview Uncured Angus Beef Franks (Sold at Aldi)
  • Bronze (Tie): The Kroger Co. — Private Selection Natural Hardwood Smoked All-Beef Hot Dogs Made with Beef Brisket; Salm Partners — Parkview Select Cuts Hot Italian Style Uncured Cooked Chicken Sausage (Sold at Aldi)

Oils and Vinegars

  • Gold: The Maple Guild — Maple Vinegar
  • Silver: La Tourangelle — Uniquely J California Single Origin Extra Virgin Olive Oil (Sold at
  • Bronze: La Tourangelle — Uniquely J Organic Virgin Coconut Oil (Sold at

Pasta and Macaroni

  • Gold: Karlin Foods — Live Gfree Gluten-Free Deluxe Rice Shells & Cheese (Sold at Aldi)
  • Silver: TreeHouse Foods — Harris Teeter Traders Sprouted & Ancient Grain Blend Multigrain Pasta
  • Bronze: Karlin Foods — Simply Nature Organic Deluxe Shell Pasta with Cheese Sauce (Sold at Aldi)

Pet Food

  • Gold: American Nutrition — Nature’s Source Dog Food in Three Flavors: Gluten-Free Salmon; Lamb & Brown Rice; and Chicken and Brown Rice
  • Silver: Mountain Country Foods — Pure Being Grain-Free Dog Treats in two flavors: Chicken and Beef & Cheddar (Sold at Aldi)
  • Bronze (Tie): American Nutrition — Nature’s Source Chicken, Brown Rice & Pea Cat Food; ConSup North America — Pure Being Adult Dog Food (canned) in three varieties: Salmon & Potatoes, Beef & Chicken and Chicken & Vegetable Stew (Sold at Aldi); Sunshine Mills — Pure Being Natural Cat Food in two flavors: Salmon, Brown Rice & Sweet Potato; and Chicken & Chickpea (Sold at Aldi)

Sauces, Salsa, and Dip

  • Gold: The Kroger Co. — Private Selection Chimichurri Finishing Sauce
  • Silver: Italian Rose Garlic Products — Italian Rose Ghost Pepper Fresh Salsa
  • Bronze: Good Foods — Little Salad Bar Southwest Guacamole (Sold at Aldi)

Shelf-Stable Vegetables

  • Gold: Seneca Foods — Baked Beans in Four Flavors: Original, Country Style, Savory Molasses and Sweet Bourbon


  • Gold: Redland Foods — Culinary Tours Kettle Cooked Peanuts Peruvian Style Chili
  • Silver: Woodstock Farms — Organic Morning Commuter Trail Mix
  • Bronze: Redland Foods — Culinary Tours Kettle Cooked Peanuts Rendang Curry

Snack Bars

  • Gold: The Yes Bar —The Yes Bar/Macadamia Chocolate Snack Bar
  • Silver: Nutri-Nation Functional Foods — Elevation Better for You Bar by Millville/White Chocolate Macadamia Nut (Sold at Aldi)
  • Bronze: Leclerc — Fresh Direct Just Nut Bars

Spices and Seasonings

  • Gold: The Spice Lab — Himalayan Pink Salt
  • Silver: Gel Spice — Stonemill Lemon Pepper Salt Free Seasoning Blend (Sold at Aldi)

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Carly Kilgore
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Lawrence Aylward
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