Integrated Marketing Agency Strategic America Selects Alight Analytics and ChannelMix

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The Des Moines-based agency is now leveraging Alight’s ChannelMix solution, the best-in-class marketing data aggregation engine.

Strategic America, one of the nation’s top marketing agencies, is partnering with Alight Analytics, the industry leader in marketing analytics, to provide more data-driven tools to clients in order to positively impact their businesses.

The Des Moines-based agency is now leveraging Alight’s ChannelMix solution, the best-in-class marketing data aggregation engine.

ChannelMix automatically collects, cleans and organizes marketing performance data, producing analysis-ready datasets in a fraction of the time, and is supported by a dedicated data solutions team. Agencies can experience time savings of nearly 90 percent after adopting the solution.

“We’re a data-driven agency — it’s an essential element of what we offer clients,” said Jill Johnson, Director of Data/Analytics at Strategic America. “Using ChannelMix will allow us to deliver actionable insights and in-depth reporting.”

Strategic America is a fully integrated marketing agency specializing in field marketing, brand strategy, public relations, media, digital marketing, and data and analytics. They serve leading national, regional and statewide clients in several categories. The agency has won widespread acclaim for its expertise in field marketing, brand building and customer engagement, and was recently named one of Agency Spotter’s Top 20 Marketing Agencies for 2018.

“We’re proud to work with an agency like Strategic America,” said Matt Hertig, Alight’s CEO and Co-Founder. “Their analytics team was already creating so much value for their clients. ChannelMix is going to supercharge their capacity and allow them to uncover ‘aha’-style insights even faster than before.”

Alight Analytics serves advertising agencies and large brands in a range of industries, including consumer goods, insurance and finance, sports and entertainment, retail and e-commerce, among others.


Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day preparing data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner and 2016 Awards For Excellence nominee by the Digital Analytics Association. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region.

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