Habitat for Humanity and O-Cedar® Celebrate Culmination of 2018 Home is the Key Campaign by Dedicating New Homes in Nashville

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Habitat campaign continuing to fundraise throughout April and raise awareness of the growing need for affordable housing across the U.S

Habitat for Humanity and O-Cedar® are celebrating the closing of the second annual Home is the Key campaign with a special key dedication ceremony and ribbon cutting with two families in Nashville.

“Americans clearly recognize the strong and growing need for affordable housing,” said Jonathan Reckford, CEO of Habitat for Humanity International. “That recognition is important, but we can’t stop there. Through the Home is the Key campaign, we’re delivering tangible ways people can take action to support more affordable housing in their own communities. We can’t thank O-Cedar and their customers enough for their support of affordable housing in the United States.”

Featured on the TODAY Show, Home is the Key brought together sponsors, celebrities and community leaders to build homes, raise funds, and speak out about the need for affordable housing.

“Continuing our partnership with Habitat, as one of their valued partners, means we can help the organization continue to build affordable housing with more people, and play a role in the positive impact they have on families,” said Mike Esposito, Director of Marketing at O-Cedar- Freudenberg Household Products.

Over the last 40 years, Habitat for Humanity has helped more than 13 million people obtain a safe, decent and affordable home in the U.S. and around the world. But a significant challenge to home ownership remains. According to a survey of more than 1,000 Americans conducted by Habitat, one in four of those surveyed said the cost of housing will prevent them from continuing to live in their current neighborhoods.

Approximately 30 percent said they had to compromise on either the neighborhood they want to live in or the size or type of home they want to purchase to be able to afford a home that meets their families’ needs. The survey also found that 84 percent of Americans believe there is an extreme shortage of affordable housing in the country and that the issue is critical for the government to address.

There is still time to support the campaign and contribute to the cause. Until June 15, 2018. O-Cedar® will donate $1 to Habitat for every ProMist® MAX Microfiber Spray Mop sold by O-Cedar® to any U.S. retail channel in the U.S. up to a maximum of $200,000. Visit https://promistmax.com/habitat-humanity/ for more information. By purchasing O-Cedar® ProMist® MAX Microfiber Spray Mop, donating directly at habitat.org or by sharing support using #HomeIsTheKey on social media.

Launched in 2017, Habitat’s Home is the Key campaign aims to demonstrate how a decent, affordable home creates a better life for families and individuals. The campaign recently won two PR News CSR & Nonprofit Awards and was named as a finalist for Engage for Good’s Halo Awards and Ragan’s PR Daily Awards.

Additional photos and video from the Home is the Key campaign and the work in Nashville are available here.

To learn how to get involved with Home is the Key, visit habitat.org/homeisthekey.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

About O-Cedar

O-Cedar®, the category leader in traditional floor care, is part of Freudenberg Household Products, a division of the Freudenberg Group headquartered in Weinheim, Germany. For more information visit http://www.ocedar.com/.

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Rachel Johnson
3rd Coast PR
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