Vendavo to Discuss Cornerstones of Commercial Excellence in Customer Experience at B2B Online Conference

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Mitch Lee, Vendavo Profit Evangelist, will join May 8 panel discussion


B2B Online will be held at the Chicago Marriott Downtown May 7-9.

To help organizations be more customer centric and ensure company and client business goals are well aligned, Mitch Lee, Profit Evangelist with Vendavo, a leading provider of intelligent pricing and margin optimization solutions, will join a panel discussion at the B2B Online digital marketing conference for manufacturers and distributors in Chicago on Tuesday, May 8 at 3:00 p.m. CT.

The CX Panel Discussion: Putting The CX In B2B will share with participants how to keep customer service interactions at the heart of all deals, even as ecommerce trends continue to flourish. Discussion will be held on the cornerstones for top customer experience across the entire business cycle, including at pre-sales engagement, through the sales process and in post-sales interaction.

During the 45-minutes session, participants will also hear ideas for:

  • How to ensure RFPs are seamless, to support continuous sales
  • How to drive customer loyalty
  • Ways to support post-sales relationships with incentives for sales reps

Serving on the panel with Lee is: James Casper, Sr. Director, Global eSolutions, Thermo Fisher Scientific, Arti Lyde, Director, Global Product Management & Strategy, Elkay Manufacturing and Tom McGourty, EVP of Business Development, Bridgeline. The session is moderated by Monica Cravotta, Senior Director of Product Marketing, WP Engine.

B2B Online will be held at the Chicago Marriott Downtown May 7-9. Registration is required and available online.


About Vendavo
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe. Learn more at

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Kimberly Boeckenstedt
Kimberly Communications
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