Crate and Barrel Partners with Modsy to Offer Immersive 3D Room Designer
NORTHBROOK, Ill. (PRWEB) April 30, 2018 -- Today, global home furnishings retailer Crate and Barrel announced a partnership with technology innovator Modsy to power the Crate Design Studio 3D Room Designer. The addition of Modsy’s proprietary technology enhances the Crate and Barrel Design Services program by allowing customers to envision how the brand’s furniture, art and decor will look in their own homes. The two companies introduced a pilot program in July 2017, making Crate and Barrel the first retailer to test Modsy’s concept. With today’s official launch, the Crate Design Studio 3D Room Designer will be available to Crate and Barrel customers online and in stores across the country as part of the Crate and Barrel Design Services program.
“Shopping for the home is a deeply personal experience and we want our customers to have confidence that the furniture they’re investing in is perfect, in every sense of the word,” said Joan King, Vice President, eCommerce at Crate and Barrel. “We’re constantly looking at ways to enhance the shopping experience - whether in-store or online - and we’re thrilled to partner with an innovative company like Modsy to help us bring that layer of visual reassurance that customers can’t get anywhere else.”
“The Crate and Barrel Design Services program exemplifies what we believe is the future of furniture shopping and we’re extremely proud to be a part of their vision,” said Shanna Tellerman, CEO of Modsy. “Crate and Barrel is known for their customer focus and ability to adapt to what customers need and want out of an engaging, end-to-end shopping experience. We are confident that our partnership continues to define that industry standard."
Crate and Barrel customers can start their Design Services journey in store or online through the brand’s Premium Design Services package, which includes the services of a Design Expert, mood board, 2D floor plan and optional in-home consultation. With the addition of the Crate Design Studio 3D Room Designer powered by Modsy, customers can now also visualize their favorite Crate and Barrel products in their own homes.
CB2, a division of Crate and Barrel, also uses Modsy technology to power CB2 Interiors, the brand’s online design services program. CB2 Interiors offers customers access to a Modsy Style Advisor and a 3D visualization of their rooms styled with CB2 products.
About Crate and Barrel
Crate and Barrel is an industry-leading home furnishings specialty retailer, known for exclusive designs, timeless style and superb customer service. In 1962, working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and contemporary home décor to American consumers. Today, the brand’s essence has translated perfectly to the omnichannel era. In addition to a direct marketing division that services more than 90 countries, Crate and Barrel operates stores throughout the U.S. and Canada as well as international franchise locations around the globe. More than 100MM customers visit the company’s website each year, shopping online and via the mobile app. Crate and Barrel and CB2 are owned by Otto Group, a global retail and services group based in Hamburg, Germany. For more information, visit http://www.crateandbarrel.com.
About CB2
Founded in 2000 and headquartered in Chicago, CB2 is a modern home destination from Crate and Barrel, offering innovative designs for apartment, home and office. From furniture to barware and unexpected accessories, CB2 is an eclectic mix of sophistication and fun for the modern home. For more information, visit http://www.cb2.com.
About Modsy
Modsy is a personalized home design solution that utilizes advanced 3D visualization technology to change the way consumers decorate and shop for their homes. Modsy designers create perfectly-scaled, 360-degree room renderings based on each customer’s individual style; complete with room layout, furniture, and decor recommendations.
Modsy creates one-stop, fully shoppable 3D catalogues of customers’ room, furnished with products sourced from 100+ trusted retailers. For any products users would like to buy, they can buy directly from multiple retailers all through a single shopping cart. With Modsy, users can see how furniture and decor will look in their actual homes before they purchase, eliminating the guesswork from the buying process.
Modsy sits at the intersection of design, art and technology, combining advanced 3D graphics, computer vision and creative curation to revolutionize the furniture & home decor retail experience. Modsy’s mission is to change the way we imagine, design and shop for our homes. For more information, please visit http://www.modsy.com.
Allie Rosenberg, Modsy, http://www.modsy.com, +1 (860) 377-5954, [email protected]
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