BBB Celebrates Small Business Week with New Website, E-Learning for Businesses

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Survey finds 84% of shoppers trust small businesses and shop locally for convenience, better customer service, unique items.

The Better Business Bureau is celebrating Small Business Week by launching a new website for small businesses at and offering free programs for business owners and managers. A new survey by BBB found that 84% of consumers trust small businesses most. Respondents cited their reasons as: supporting local businesses (60%), convenience (30%), better customer service (27%), and unique items unavailable elsewhere (24%).

Small Business Week (April 29-May 5) honors the nearly 29 million small businesses in the U.S. that employ nearly 57 million people… almost half of the private workforce. Although Small Business Week is a U.S. celebration, the new BBB website includes information for all businesses across North America and beyond.

Also this week, BBB is hosting free Trust Talks on its groundbreaking research into the “5 Gestures of Trust: Trust and the Customer Service Experience” to help good businesses stand out with customers. The free webinars, which require pre-registration, will be held:

  • Tuesday, May 1, from 2:00 PM to 3:00 PM EDT


  • Thursday, May 3, from 2:00 PM to 3:00 PM EDT


Small Business Week also marks the debut of a new e-learning tool for BBB Accredited Business, BBBedu. All business owners and entrepreneurs can sample the first module on the topic of how customer reviews impact a business’s reputation with potential customers. To access the free program, go to and click on “Free Online Course.”

The website also links to BBB’s research into marketplace trust, cybersecurity, and other topics of importance to business owners; links to BBB’s standards for business practices and standards; a calendar of events for businesses; and publications such as the magazine TRUSTED and the Better Business podcast series, all available for free.


ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2017, people turned to BBB more than 160 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation.

MEDIA CONTACTS: For more information, journalists for national media outlets should contact Katherine Hutt (212-705-0131 or khutt(at) Journalists for local media outlets should contact their regional spokesperson (

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Katherine Hutt
Council of Better Business Bureaus
+1 (703) 247-9345
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