CU RateReset Throws Knockout Punch with Introduction of KNOCK KNOCK

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CUSO Wins 2018 NACUSO Next Big Idea Contest for the Second Time

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“Now with KNOCK KNOCK credit unions can deliver “just in time” offers, meeting their members where they are and when they need you.” said Keith Kelly, CEO CU RateReset

CU RateReset, the industry’s leading provider of award winning, reset, recapture, pre-approval new loan and CD digital solutions announced today that it is the winner of the 2018 NACUSO Next Big Idea Contest held at the Disneyland Hotel in Anaheim, CA. NACUSO, National Association of Credit Union Service Organizations, selects the five best ideas in the marketplace that will help a credit union/CUSO improve earnings, enhance their member service, deliver new products and services to their members or improve delivery channels to their members. CU RateReset secured the win this year by presenting its latest innovation, KNOCK KNOCK.

KNOCK KNOCK is a web based platform and the first bilateral communication solution that provides members with just in time offers from the credit union. The platform also provides a means for credit union members to request loan and CD resets, new loans and CDs, balance transfers, or additional cash from the credit union. The financial transactions executed through KNOCK KNOCK are completed in minutes at the member’s convenience.

“For many years credit unions have delivered “just in case” offers hoping the member would accept them.” said Keith Kelly, CEO CU RateReset, “Now with KNOCK KNOCK credit unions can deliver “just in time” offers, meeting their members where they are and when they need you.”

KNOCK KNOCK was designed to serve a new generation of members by providing the member with the ability to see what they have, how it is performing, the options the member has to improve that performance, and a digital means to actually execute the option.

Kelly continued, “Every year the Next Big Idea Contest gets more competitive and this years was the toughest to date, according to NACUSO. We were very excited to win the competition in 2016, but we are absolutely thrilled that KNOCK KNOCK was recognized as the 2018 Next Big Idea winner."

About CU RateReset:
CU RateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CU RateReset visit

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Keith Kelly
CU RateReset
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