Greentarget and Duff & Phelps Win Top Honors for Research at 2018 North America SABRE Awards

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Big Data and AI Fuel Outcomes in Winning Campaign

“This program demonstrates how data-driven storytelling can address the most complex questions in technical industries,” said John Corey, Founding Partner, Greentarget. “Data-driven storytelling provides a powerful complement to the quantitative research programs we’ve delivered for years."

Greentarget, a leading business-to-business public relations firm, and Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, won The Holmes Report’s 2018 Diamond SABRE award for Superior Achievement in Research and Planning. The SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results. Greentarget and Duff & Phelps were recognized for their campaign, “In Defense of Fairness Opinions.”

As the industry leader, Duff & Phelps felt a responsibility to elevate the conversation around fairness opinions, an important industry practice relied upon by corporate boards. While Duff & Phelps could speak to its own client work, the firm needed empirical evidence to demonstrate the utility of fairness opinions as an industry practice. The solution required analyzing thousands of pages of data filed with the U.S. Securities and Exchange Commission (which could only be done using artificial intelligence). The result was a report entitled, “In Defense of Fairness Opinions: An Empirical Review of Ten Years of Data.” Greentarget partnered on the thought leadership campaign, including the research program, content development and media outreach.

“Boards of directors seeking fairness opinions have long been left to rely on their own intuition and experience in scrutinizing valuation estimates. The report provides directors with new data and empowers them to ask more informed questions,” said Chris Janssen, Global Head of Transaction Opinions at Duff & Phelps. “It’s an honor to be recognized for our efforts and commitment to providing clients with cutting-edge thinking on a long-standing and valued business practice.”

“This program demonstrates how data-driven storytelling can address the most complex questions in technical industries,” said John Corey, Founding Partner, Greentarget. “Data-driven storytelling provides a powerful complement to the quantitative research programs we’ve delivered for years. Leaders in business services that can integrate big data, machine learning and predictive analytics into their marketing programs can add tremendous value to their clients. We were honored to work with Duff & Phelps on this ground-breaking campaign, and we are thrilled to see Duff & Phelps and Greentarget recognized for this prestigious award.”
About Greentarget
Greentarget is a strategic public relations firm focused exclusively on the communications needs of highly competitive business-to-business organizations. The firm was founded in 2005 to focus on the specific communications issues facing sophisticated organizations that compete on the basis of expertise, service and reputation. Today, Greentarget delivers a unique mix of earned media, content, research, digital, analytics and special situations counsel to help clients communicate and influence through normal business cycles and in times of crisis. The agency’s success is due to carefully cultivated talent, specialized capabilities and strict adherence to a client service process called The Greentarget Way. Greentarget’s team of 60+ employees, located in Chicago, New York, Los Angeles, San Francisco and London, offer the entrepreneurial spirit, geographic breadth and depth of experience required to serve leading business-to-business organizations. For more information, visit http://www.greentarget.com.

About Duff & Phelps
Duff & Phelps is the global advisor that protects, restores and maximizes value for clients in the areas of valuation, corporate finance, disputes and investigations, compliance and regulatory matters, and other governance-related issues. Our clients include publicly traded and privately held companies, law firms, government entities and investment organizations such as private equity firms and hedge funds. We also advise the world’s leading standard-setting bodies on valuation and governance best practices. The firm’s nearly 2,500 professionals are located in over 70 offices in 20 countries around the world. For more information, visit http://www.duffandphelps.com.

About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.

Contact:
Lisa Seidenberg
(312) 252-4108
lseidenberg@greentarget.com

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Lisa Seidenberg
Greentarget
+1 312-252-4108
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