"We wanted our videos to be helpful to the customer while being fun to watch. They show our personality and provide really useful information."
CYPRESS, Calif. (PRWEB) May 07, 2018
NewAir Appliances has redesigned its YouTube Channel to highlight their new look and build brand awareness via regular video uploads. The overhaul is part of an ongoing mission to improve brand consistency across all social media platforms so customers know they’re getting information they can trust.
"NewAir has already built a great reputation on the quality of our products and services," said Andrew Stephenson, Director of Product Marketing at NewAir Appliances. "By making sure all of our videos are consistently branded customers know they’re getting valuable information from a trusted source."
The videos themselves have been divided into two playlists. One group is filled with informational product overviews that highlight each appliance's features. The other has how-to videos that help customers troubleshoot common problems and find solutions for their homes. "Our goal is to create informative, educational and inspiring videos about our products showing their great features and how they work," said Stephenson.
NewAir’s latest video highlights the unique features of the CC-100H, a cigar humidor with climate control and a lock. With a rhythmic, upbeat soundtrack and sharp editing, it’s emblematic of the brand’s new direction.
"We wanted our videos to be helpful to the customer while being fun to watch. They show our personality and provide really useful information," said Stephenson.
To see the featured cigar humidor product video or browse NewAir’s updated YouTube channel, visit http://www.youtube.com/newairusa.
About NewAir Appliances
California-based NewAir Appliances is a family-owned manufacturer and distributor of luxury compact home appliances, including everything from beverage coolers to portable laundry solutions. Their wide range of products are carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at their responsive in-house call center. NewAir's focus on value and quality over the past 15 years has made them one of the most trusted names in home appliances. See all of their products at http://www.newair.com.
Andrew Stephenson, Director of Product Marketing
Tel: (657) 257-4326