Sg2 and Influence Health Form Strategic Partnership

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Companies to help healthcare organizations align strategic planning and marketing execution, creating a distinct competitive advantage for joint customers in the consumer-led healthcare economy

Given the overlap between our customer bases, we are enthusiastic about how we can bring these stakeholders together—some for the first time—to create and execute against an enterprise-wide vision, roadmap and tactical plan for consumer acquisition, engagement and loyalty.

Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced that it has partnered with healthcare’s premier intelligence, analytics and consulting solution provider, Sg2. Together, Influence Health and Sg2 will bridge the gap between strategic planning and marketing functions that will enable hospitals and health systems to better attract, acquire and maintain healthcare consumers in today’s highly competitive landscape. Influence Health will be exhibiting at the inaugural HLTH conference in Las Vegas, May 6-9.

“Too often, strategic planning and hospital marketing departments fail to work closely enough together to achieve annual strategic goals,” said Rupen Patel, CEO, Influence Health. “Sg2 provides many of the highest-performing health systems in the country with strategic planning tools and expertise that set a clear direction for future performance and sustainability. Ultimately, this plan succeeds or fails based on organizational alignment, which includes a keen understanding of the consumer-centric marketing investments, tactics and measurable outcomes needed to realize these strategic goals. Given the overlap between our customer bases, we are enthusiastic about how we can bring these stakeholders together—some for the first time—to create and execute against an enterprise-wide vision, roadmap and tactical plan for consumer acquisition, engagement and loyalty.”

As the industry undergoes profound transformation from fee-for-service to value-based care payment models, more than 1,600 provider organizations nationally depend on Sg2’s EDGE product to gain a comprehensive view of their markets. The company’s powerful combination of intelligence, analytics and strategic consulting services are customized and deployed to guide each of these organizations in their strategic planning, execution and monitoring efforts.

Simultaneously, Influence Health currently partners with more than 1,100 hospitals and health systems looking to successfully transition from a provider-led to a consumer-led healthcare economy, where 50 percent of patients are willing to switch providers for a better digital customer experience. The company provides a comprehensive, healthcare-specific consumer experience platform and managed services that, together, help provider organizations effectively compete for the attention of empowered and demanding consumers and influence a broad range of consumer-centric objectives across the growing ecosystem of care settings.

Together, Influence Health and Sg2 can provide mutual customers with a powerful set of analytics, strategic planning, martech and managed service solutions to attract and acquire new patients, while maintaining loyalty of existing ones. Through a guided, participatory process, the partners can help strategic planners, marketers and other key stakeholders develop a compelling vision that vividly describes a future state and design a well-crafted consumer engagement plan to bring that vision into fruition.

In his role at CHRISTUS Health, current Influence Health customer, Preston Gee, vice president, strategic marketing, leads multi-state, international and local marketing planning strategy development and implementation. When asked about his take on the partnership, Gee said, “I think the strategic partnership between Influence Health and Sg2 offers valuable data integration and a synergistic product offering; and has the potential to provide more meaningful tracking on the analytics front, as well as increased customization in an era of increasing consumer empowerment.”

Influence Health also plans to leverage Sg2’s CARE Grouper methodology as part of the company’s healthcare customer relationship management (CRM) solution to provide customers with data-driven insights into marketing performance by service line and procedure.

“Sg2 provides our members with an incredible view of their current market and future growth opportunities. Those insights allow them to develop growth strategies, target attractive geographies, invest in growing services and minimize leakage from their networks,” said Chad O’Connor, vice president, Sg2. “Thanks to our new partnership with Influence Health, our mutual customers can directly implement their growth strategies via a comprehensive digital marketing plan, ultimately enabling the growth potential that we uncovered in their marketplace.”

Influence Health will be discussing its partnership with Sg2 at HLTH, Kiosk #26 in Las Vegas, May 6-9 at the Aria.


About Influence Health
The Influence Health Consumer Experience Platform helps provider organizations attract and retain today’s demanding consumers by making it easy and affordable for marketers to deliver personalized, multi-channel digital experiences. Since 1996, the Birmingham, Ala.-based company has helped more than 1,200 provider organizations positively influence consumer relationships in a way that is transformative to both financial and quality outcomes. For more information visit and follow @InfluenceHlth.

About Sg2
Sg2, a Vizient company, is the health care industry’s premier authority on health care trends, insights and market analytics. The company’s analytics and expertise help hospitals and health systems achieve sustainable growth and ensure ongoing market relevance through the development of an effective System of CARE.

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