New Silicon Valley-Influenced Fashion Brands Underscores the Importance of Labels and Tags, says Hi-Tech Printing & Labeling Inc.

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The Los Angeles-based manufacturer comments on a recent article that branding and marketing strategies may change, but the importance of labels is here to stay.

Labels and tags are about more than providing necessary information.

Branding and fashion trends constantly evolve, and it’s crucial for manufactures and fashionistas alike to ensure that consumers are getting the appropriate messages.

A May 9 article in The New Republic discusses how some trend-savvy manufacturers are leaping from ultra-exclusive lines like former show business agent Scott Sternberg’s now defunct Band of Outsiders – named for Jean Luc Godard’s elliptical 1964 French New Wave classic – to lines aimed at a broader market, like the Entireworld line, which is influenced by the ethos of the high-tech world.. Los Angeles based Hi-Tech Printing & Labeling Inc. says that branding and fashion trends constantly evolve, and it’s crucial for manufactures and fashionistas alike to ensure that consumers are getting the appropriate messages with the right kind of fabric labels and tags.

Some newcomers to the fashion business might tend to disregard the importance of labeling, assuming that it is merely an afterthought, says Hi-Tech Printing & Labeling Inc. The truth is that tags are for much more than simply providing necessary information about the composition of a garment or laundering instructions. The firm says that tags can convey branding messages, even when they are very small. For example, jeans wearers around the world know to look for the tiny red and white Levis label or the much larger Wrangler label on the backside of pants; any pair of jeans without those labels would be regarded with great suspicion, even if they were identical in every other way.

Of course, as consumer taste changes, labels will also change their appearance and there is no small amount of craft involved in the matter. Hi-Tech Printing & Labeling Inc. adds that, while labels can help to market a brand’s image even after the consumer has owned a product for years, they are limited by their size. Hang tags, while more temporary, provide designers a great deal more freedom by offering a canvas that can convey more eye-catching, and more complex, messaging, says the manufacturer. It adds that tags allow room for imagery and text that can communicate information about a brand’s outlook – whether it’s seeking to be perceived as leading edge for the upwardly mobile masses, elegant for an elite clientele, or geared towards the sympathies of specific affinity groups, such as consumers with environmental concerns or those who wish to only purchase products made in the United States.

Whatever kinds of labels and tags are required, Hi-Tech Printing & Labeling Inc. says that it is ready to provide what large manufacturers and small clothes makers alike need. Interested readers can learn more by calling (213) 746-7772 or visiting

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