Tatango Launches Professional TCPA Plaintiff Monitoring to Protect Marketers

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Tatango launches the industry’s first product designed to actively monitor a business's text messaging programs for known Telephone Consumer Protection Act (TCPA) plaintiffs.

Tatango, a leading text message software platform, announced today, the launch of the industry’s first product designed to actively monitor a business's text messaging programs for known Telephone Consumer Protection Act (TCPA) plaintiffs.

In the last year 10 years, the number of TCPA lawsuits have increased a staggering 35,614%, with over 5,000 TCPA lawsuits filed last year. Many of these TCPA lawsuits share one thing in common: the plaintiffs. Based on lawsuits examined, 35% of TCPA plaintiffs have sued under so-called consumer-protection statutes in the past. These individuals are commonly referred to as “Professional TCPA Plaintiffs” because they actively solicit TCPA “violations” by subscribing their mobile phone numbers to hundreds, or even thousands, of text messaging programs.

Given the astronomical amount of damages being sought by plaintiffs and the expense of defending these frivolous TCPA lawsuits, businesses are seeking tools to proactively protect themselves. The best way a business can protect itself from Professional TCPA Plaintiffs is to never send them text messages in the first place.

Tatango’s new TCPA Plaintiff Monitoring product offers a solution to businesses to proactively monitor their text messaging programs for signs of professional plaintiffs. When a known TCPA plaintiff is detected attempting to engage with a business's text messaging program, not only is the business alerted, Tatango’s advanced software automatically blocks all communications with that plaintiff’s mobile phone number. While Tatango doesn’t choose who a business sends text messages to, this new product will help businesses decide who not to text message.

Tatango continually monitors many different sources for TCPA plaintiffs’ mobile numbers. These sources include TCPA lawsuits, FCRA lawsuits, FDCPA lawsuits, Truth in Lending lawsuits, and exclusive litigator, brand and software reporting networks. This makes Tatango’s TCPA Plaintiff Monitoring product the most powerful and comprehensive tool to reduce the risk of frivolous TCPA litigation on the market.

Derek Johnson, CEO of Tatango says, “Up until now, businesses have had no other option than to develop defensive strategies to deal with professional TCPA plaintiffs. Now, with our TCPA Plaintiff Monitoring product, Tatango clients are able to implement an offensive strategy when dealing with these professional plaintiffs.” Johnson continues, “This is a must-have for businesses looking to decrease their liability when sending text messages to customers.”

Complete product details, including pricing information, can be obtained by contacting Tatango at https://www.tatango.com/contact.

About Tatango

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world.

Tatango is a privately held corporation headquartered in Seattle, WA, with investments from the Seattle Alliance of Angels. For more information visit: http://www.tatango.com.

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Jesse Logister
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since: 07/2009
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