Towne Centre of Cliffside Park Project Delivers Innovation Through Architectural Precast Concrete

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Smith-Midland Corporation in Midland, Virginia was selected as the project’s precast concrete producer. They are a member of PCI Mid-Atlantic, a chapter of the Precast/Prestressed Concrete Institute.

The Towne Centre of Cliffside Park in Cliffside Park, New Jersey.

Matthew Smith, Vice President of Sales and Marketing for Smith-Midland said the company was called on to manufacture nearly 800 M-shaped architectural precast concrete panels that would be used to create a lightweight exterior for the building.

A unique mixed-use project in New Jersey is being recognized for its innovative look, thanks in part to the use of precast concrete on the building’s exterior.

The Towne Centre of Cliffside Park is a $140 million, 13-story luxury apartment building featuring a unique blend of retail and office space, underground parking and a 190-space municipal parking lot. The project also features a one-acre plaza with a reflecting pool and outdoor seating.

Smith-Midland Corporation, based out of Midland, Virginia, was selected as the project’s precast concrete producer. Smith-Midland is a member of PCI Mid-Atlantic, a chapter of the Precast/Prestressed Concrete Institute (PCI).

Matthew Smith, Vice President of Sales and Marketing for Smith-Midland said their company was called on to manufacture nearly 800 M-shaped architectural precast panels that would be used to create a lightweight exterior for the building. Working closely with Virgona & Virgona Architects, Smith-Midland developed the design for the exterior cladding.

Smith said the precast aspect of the project is unique due to the shape of the panels.

“The M-shaped panels allow for bigger windows and more natural light than usual with the building itself,” said Smith. “We’ve already used this technique successfully on another building in New Jersey and we plan to employ it on future projects as well.”

PRECAST CONCRETE SOLUTION

  • Nearly 800 Slenderwall® architectural precast panels manufactured by Smith-Midland Corporation
  • M-shaped precast panels to create a lightweight exterior for the building
  • Unique M-shaped panels allowed for bigger windows and more natural light

PROJECT AT-A-GLANCE
Owner: Waterside Centre Urban Renewal Company, LLC
Location: The Towne Centre of Cliffside Park (Cliffside Park, NJ)
Architect: Virgona & Virgona Architects (Edgewater, NJ)
Precast Concrete Producer: Smith-Midland Corporation (Midland, VA)
13-story luxury apartment building with 277 units
Unique blend of retail and office space
Underground parking
190-space municipal parking lot
One-acre plaza with reflecting pool and outdoor seating

ABOUT PCI MID-ATLANTIC
PCI Mid-Atlantic, a chapter of the Precast/Prestressed Concrete Institute (PCI), is a professional marketing organization committed to the growth and greater profitability of the Precast Industry in the Mid-Atlantic region. It is comprised of prestressed/precast producer member firms located throughout the Mid-Atlantic States, including New York, New Jersey, Pennsylvania, Delaware, Maryland and Virginia. PCI Mid-Atlantic also has over 50 associate member companies that produce a variety of concrete industry related products. For more information, visit http://www.pci-ma.org.

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Kae G. Wagner
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