Groove.co Joins LinkedIn Sales Navigator Application Platform, Unveils New Integration Tool

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Groove’s Omnibar is the one of the few tools to deliver LinkedIn and Salesforce data side by side

Groove.co Joins LinkedIn Sales Navigator Application Platform, Unveils New Integration Tool

As Account Based Sales gains more and more traction, we care about making sure sales organizations are equipped with everything they need — from quality data to innovative technology — to be their best,

Groove.co, the leading sales engagement software, was announced as the newest addition to the LinkedIn Sales Navigator Application Platform (SNAP) in the Sales Acceleration category. As part of this new integration, Groove has introduced the Omnibar, a powerful new feature that will allow its users to access Salesforce and LinkedIn Sales Navigator data side by side. As a result, Groove users will benefit from rich and easy-to-access data, which they can use to streamline their processes.

“As Account Based Sales gains more and more traction, we care about making sure sales organizations are equipped with everything they need — from quality data to innovative technology — to be their best,” said Chris Rothstein, CEO and Co-Founder of Groove. “Most sales teams already rely heavily on the valuable information LinkedIn provides. This integration further streamlines our customers’ workflow by making LinkedIn Sales Navigator data available in their normal workspaces, right next to their Salesforce data.”

Until now, sales reps were forced to keep separate tabs open and flip between them to view Salesforce and LinkedIn data. With Groove’s new Omnibar and LinkedIn Sales Navigator integration, Groove users can access this information directly from Gmail, Google Calendar, Salesforce, and Groove Flow. Sales teams can initiate, grow, and maintain meaningful connections with customers using new Omnibar features:

1. Icebreakers give users ideas for conversation starters based on mutual connections, recently shared posts, and published articles.
2. Get Introduced opens the door for social selling. Getting introduced to a new contact by a coworker or friend is the most effective way to build a relationship. And it’s a powerful example of how LinkedIn's economic graph is a valuable tool for account based sales.
3. Related Leads show users who else is connected to the contact or the account they are trying to sell into. This helps users maximize the number of meaningful connections they can make, and allows them to form relationships on all levels.

About Groove
Groove is the leading sales engagement platform that helps managers, reps, and operations sell smarter and increase revenue by as much as 25%. It empowers the entire sales organization to plan and execute personalized outreach at scale with targeted campaigns, engage top accounts with smart account based sales features, and drive productivity using actionable analytics. For more information about Groove, visit http://www.groove.co.

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HA NGUYEN
Groove.co
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