“Touching on human truths and observations around topics such as ‘introverting,’ ‘adulting' and relationships, this is the same type of humor they would share online via social media, but made more personal for an occasion and brought offline, IRL, also known as, In Real Life.”
ATLANTA (PRWEB) May 21, 2018
Funny, new, Atlanta-based, greeting card company, Peopleisms, made its debut to the wholesale market at the 2018 National Stationery Show in New York, and was selected as a finalist in the Best New Product Competition. Founded by advertising industry veteran turned Chief Human, Camille Taylor, the line offers a modern and hilarious take on traditional card-giving occasions. According to Taylor, “Peopleisms’ tagline, ‘humor with a sense of human,’ describes the 60-card collection best.” She explains, “My goal was to create art that imitates life. Featuring funny things people would actually say, the cards are a relatable way to connect with, and show up for each other, whether you want to celebrate, congratulate, apologize or support.”
Taylor noted, “Millennials might find the line particularly appealing, because it enables them to engage in their card-giving life stage through laughter.” She continues, “Touching on human truths and observations around topics such as ‘introverting,’ ‘adulting' and relationships, this is the same type of humor they would share online via social media, but made more personal for an occasion and brought offline, IRL, also known as, In Real Life.”
Despite the seeming Gen Y skew, the scenarios are relatable enough to cross generations. One celebratory new baby card jokes, “Anyone who waits 9 months for a package, deserves to be congratulated. Hell, I get impatient with standard shipping.” Another quips, “I’m sorry I used my outside voice to call you names I should have kept inside my head.”
Within the holiday card category is a collection based on the popular hashtag #QTNA, an acronym for Questions That Need Answers. Among them include such musings as “Isn’t fruit cake basically just a bedazzled lump of coal?” and “Does hanging mistletoe around the office make the ass-kissing more festive?”
Summarizing her latest endeavor, Taylor points out, “This new role isn’t much of a departure from my more than 15 years as a copywriter and Creative Director. I still have to understand what will resonate with and motivate people. This time, however, the product I’m selling just happens to be my own, and is one that will hopefully help make the world a little wittier.”
For more information about Peopleisms, visit peopleisms.com or follow along on Instagram and Facebook for an ongoing look behind the brand.
