Sago Mini Launches the World’s First Pillow Playsets on Kickstarter

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Manage toy mess while inspiring your kids’ creativity with these part pillow, part toy, totally clutter-free playsets.

Introducing Sago Mini Pillow Playsets™!

Each modern throw pillow magically unfolds to become one of three imaginative playsets: a doctor’s office, play kitchen or dollhouse – each complete with fun plush props. When playtime’s done, everything folds up into the throw pillow in minutes.

Part toy. Part pillow. The first of its kind.

Starting on Tuesday, May 22nd, parents can back Sago Mini’s new minimalist pillow playsets on Kickstarter, helping to bring them to couches, loveseats & futons across the globe.

These Pillow Playsets do what no plastic play kitchen or dollhouse can do – hide play in plain sight!

Each modern throw pillow magically unfolds to become one of three imaginative playsets: a doctor’s office, play kitchen or dollhouse – each complete with fun plush props. When playtime’s done, everything folds up into the throw pillow in minutes.

Sago Mini, an award-winning company that makes thoughtfully-designed apps and toys for kids, is well-known for creating products both parents and kids love.

Pillow Playset Details:

  • Engaging -- Each playset is designed to encourage open-ended roleplay, featuring fun props and imaginative artwork.
  • Mess-Free -- When playtime is done, parents can make their living rooms grown-up again by simply folding it away into a pillow. Say goodbye to hard plastic toys under foot, or stuck between couch cushions.
  • Portable -- From the living room to the hotel room, these pillows are lightweight and easy to tote on vacations, road trips, and airplanes.
  • 100% Machine Washable -- Simply throw them in the wash when they start to get messy.
  • Available in 3 Fun Designs -- Transform your couch into a kitchen, dollhouse, or doctor’s office in minutes.
  • Bonus Features -- Each set comes with its own set of soft props that can be stored away within the pillow when not in use.

The Kickstarter campaign for Sago Mini’s Pillow Playset is set to go live on May 22, with an expected product release in Fall 2018.

Those who back the Kickstarter in the first week will get bonus swag and early bird pricing! Visit http://smarturl.it/pillowplaysetpr to back the project or learn more.

To explore their full line of imaginative products for preschoolers, visit http://www.sagomini.com.

About Sago Mini
Sago Mini is an award-winning company devoted to learning through play. Thoughtfully designed to spark imagination and curiosity, Sago Mini makes apps & toys for preschoolers worldwide. Based in Toronto, Sago Mini is a subsidiary of Toca Boca, the No. 1 mobile-first kids brand in the App Store. Both companies are part of Spin Master Corporation, a leading global children’s entertainment company.

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Leah Cybulski
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