Technology is Key to Travel Insurance of the Future

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The changing face of modern travel doesn’t mean insurers need throw in the towel when it comes to delivering tailored travel insurance. That’s the view of travel app specialist Aquarium Software, which argues that modern bespoke holidays are tailor-made for travel apps, giving policyholders the power to customise policies to suit their individual needs and budget.

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Addressing the rise of senior travellers priced out of traditional cover, there is growing recognition that one size fits all policies are no longer viable. Bespoke deconstructed adventures with multiple destinations, hotels and activities replacing package holidays presents another problem; costly ‘bolt-ons’ catering for this can be unfit for purpose. The problem is not breaking down policies into bite size pieces easy for travellers to swallow, but rather traditional systems and policies are not designed with bespoke travel plans in mind.

“Traditional packaged cover is no longer always appropriate for increasing numbers of the travelling public,” said Aquarium Software Director, Mark Colonnese. “The average customer now looks at multiple websites before confirming travel plans. Traditional packaged trips are giving way to much more bespoke arrangements. As holidays and holidaymakers evolve, insurance must evolve and innovate at at least the same pace. We are looking at geo location-based tracking so we can offer appropriate bolt-on services in real time – from winter cover, to automated claims monitoring and handling, to medical screening. This trip specific tech engagement with consumers provides a real service differentiator for insurers,” said Mark.

Personal travel profiles can be based on things the individual always needs, such as medical cover, but for dangerous sports, or travel off the beaten track, cover must be comprehensive, specific and robust. “Too many travellers are sacrificing value for convenience with current travel insurance add-ons. These sometimes make sense for cash, delay, medical expenses and baggage,” added Colonnese. “However, the industry could be better at explaining all the potential pitfalls of specific trips and activities, offering specific cover up front. That’s where technology is really coming into its own and we’re at the forefront of that revolution,” concluded Mark.

Aquarium Software is used by a number of travel insurers; pet insurers; and other consumer service providers and affinity partners in the UK, Europe, USA and Canada. For further information contact Aquarium Software on +44 (0)161 927 5620 or visit

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Jon Gardner
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