FORT LAUDERDALE, Fla. (PRWEB) May 23, 2018
UNIM, a CRM software that optimizes the approach of a company’s interaction with current and potential customers, announces a partnership with Lob Direct Mail Automation to continue creating the most efficient solutions for its customers through direct mail.
UNIM, short for Uni-manager, is a customer relationship management system that works as “one manager” to streamline the processes of a business that relate to customers and potential new clients through automation of tedious and time-consuming tasks.
So what makes UNIM stand out from every other CRM system?
Traditional project management solutions only solve the issues they are designed for, with a one-size-fits-all approach. With UNIM, each client receives a customized version of the application which is uniquely designed for them based on careful analysis of inefficient areas they need to see operational improvement with.
The new strategic partnership with Lob allows UNIM to further assist clients’ relationship with customers through direct mail. Lob’s print and mail application programming interfaces (APIs) deliver robust automation that allows you to program and control physical mail just like an e-mail.
UNIM chose Lob Computer Software for their advanced capabilities layered on top of a traditional marketing channel. Lob allows for customized postcards to be sent to customers based on triggers like specific actions they take. For example, events can trigger the sending of postcards on a recurring basis based on digital responses and other communication triggers.
The programmatic nature of Lob’s offering complements the full suite of digital marketing channels that companies commonly advertise with today. Features like A/B testing and full analytics mean that direct mail can now be strategized in a similar manner to test target prospects interactions.
There are also unique capabilities that Lob allows for, such as address verification (verify that the address your users submit is a USPS-verified address) and the ability to send branded bank checks programmatically. Verified addresses minimize costly bounce backs on direct mail marketing initiatives.
For more information on how UNIM can automate operational inefficient tasks, enable new marketing channels, and create a fully customized customer relationship management system for your organization, visit us at https://www.unim.com/.