Big Data Research Results Revealed During EMA Webinar

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Building on the success of previous big data research reports, EMA extend its research beyond the initial operationalization stages of big data to explore the growth of Hybrid Data Ecosystems and data lakes.

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Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced it will host a research webinar titled “Data Lakes for Business: Big Data 2018,” featuring John L. Myers, managing research director of business intelligence and data warehousing at EMA.

Over the past decade, data experienced a renaissance. With new sources of information, avenues to deploy data and explore innovative uses of analytics as the fuel of disruptive business models, organizations have the opportunity to break free from traditional models. However, these opportunities come with the cost of finding ways to keep up with the demands of a data-driven culture. EMA developed the Hybrid Data Ecosystem (HDE), a logical architecture framework for next-generation data environments such as data lakes, to guide organizations handling the challenges of information-oriented initiatives.

During this webinar, Myers will discuss the growth of HDEs and data lakes to support business functionality, as well as how to operationalize this functionality to meet the needs of business stakeholders and keep pace with competitors. Myers will also:

  • Look at the methods that organizations are using to speed time to implementation by applying metadata management, automation processes and data access service layers between platforms following the HDE architecture
  • Examine how users are implementing flexible schemas and applications to make data available to a wider number of data consumers and personas
  • Delve deeper into the world of the data lake and other implementation architectures designed to maximize the implementation of big data sources for workloads, such as operational analytics, exploration and machine learning

The webinar is Thursday, June 7 at 1:00 p.m. Eastern. Those who are interested can register at:

About EMA
Founded in 1996, EMA is a leading industry analyst firm that specializes in providing deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at

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