2018 Loyalty360 Award Winners Recognized at Loyalty Expo

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Winners include FedEx, InterContinental Hotels Group, Ally Financial, Caesars Entertainment

Loyalty360 Customer Loyalty Awards
These awards have grown to be among the most prestigious accolades in customer loyalty, and we were thrilled to see the continued upward trend in both quality and quantity of submissions this year.

Last week, Loyalty Expo 2018 featured the presentation of the fifth annual Loyalty360 Customer Loyalty Awards. Recognizing companies that have proven to be trailblazers in the customer loyalty space, awards were given out in 6 categories in addition to the overall 360-Degree Award for comprehensive excellence.

“These awards have grown to be among the most prestigious accolades in customer loyalty, and we were thrilled to see the continued upward trend in both quality and quantity of submissions this year,” said Mark Johnson, CEO of Loyalty360. “Congratulations to all of our winners, and we look forward to seeing their next step of innovation within the space.”

The 2018 Loyalty360 Customer Loyalty Awards included more than 150 submissions from over 100 unique brands.

Winners are selected through a two-phase process. First, entries are judged by a panel consisting of industry leaders and experts until 4 finalists per category are chosen. Once finalists are selected, each brand presents their entry to Loyalty Expo attendees, where those present can cast their vote for a platinum, gold, silver, and bronze winner in each category.

“This year’s Customer Loyalty Awards included a number of returning companies, but also a strong contingent of new brands that we are excited to recognize as standouts when it comes to building customer loyalty. With more brands involved this year than ever before, we are thrilled with the growth of this year’s awards and look forward to building on them in years to come,” said Carly Stemmer, Director of Marketing Operations, Loyalty360.

The complete list of Loyalty360 Customer Loyalty Award Winners are as follows:

Employee Engagement
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment

Technology & Trends
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me

Customer Analytics & Data
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA TODAY NETWORK

Program Partnership
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels & Resorts

Loyalty/Reward Program Design
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma

Creative Campaign
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises

360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners

360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment

For more information on the Loyalty360 Customer Loyalty Awards, please visit: https://loyaltyexpo.loyalty360.org/awards.

About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.

About Loyalty Expo
The Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. Through a robust slate of best-in-class speakers and interactive discussions, actionable case studies, and proven world-class technology suppliers, the conference covers the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive measurable behavioral change and quantifiable results.

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Mary Timmons
Loyalty360
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