Car Wars executive, artificial intelligence expert to keynote PCG Companies’ Digital Marketing Strategies Conference

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Cassie Broemmer’s panel will showcase how dealers can outlast the competition in the Digital Age at the signature Napa Valley three-day event.

Car Wars, the leader in AI call routing and marketing analytics, announced today its sponsorship of PCG Companies’ Digital Marketing Strategies Conference. During the conference, Car Wars Executive Vice President of Business Development and former Van Tuyl Group Marketing and CRM Director, Cassie Broemmer, will host a panel featuring some of the nation’s largest dealer group executives; executives include Geno Walsh with Qvale, Adam Simms with Price Simms and Paul Nygaard with Larry H. Miller.

The expert group plans to discuss how and why dealers should provide the most optimal customer service experience — starting with the phone.

“The easiest and most effective way for a dealer to see an ROI boost and grow market share is to get better on the phone,” Broemmer said. “I’m looking forward to showing how getting back to the basics — coupled with groundbreaking AI technology — will take the dealerships we know and love to the next level in Sales and Service.”

Car Wars also just released its suite of AI products’ latest solution: Cari Set. Cari breaks apart and analyzes hundreds of data points on each phone call to help dealerships book more appointments and streamline the sales process. She’s planned to be the talk of the town during Broemmer’s dealer panel.

Broemmer’s session, “Winning Business with Cari and CRISP Phone Techniques,” is at 8:30 a.m. on June 4. The Digital Marketing Strategies Conference runs June 3-5 this year at the Napa Valley Marriott Resort & Spa.

More on the dealer panel attendees:

  • Qvale Auto Group’s Director of Retail Operations, Geno Walsh, has been an integral part of the group for more than 8 years. He currently manages 15 stores and frequently speaks at various automotive conferences and workshops throughout the year. Prior to his time at Qvale, Walsh was in the Finance industry.
  • Adam Simms is the COO of Price Simms Auto Group, championing the company’s daily operations. Previously, Simms was a VP at AutoNation, the Hall Auto Group and the Walser Auto Group. He also founded and ResponseLogix— digital companies focused on auto marketing and sales.
  • Paul Nygaard is Larry H. Miller Auto Group’s VP of Marketing, responsible for brand and product development. Nygaard is responsible for growing the group’s overall digital strategy with innovative market concepts and SEO/SEM brand targeting.

Register for the conference and Broemmer’s dealer panel here:

About Car Wars

Car Wars' trained human reviewers listen to and categorize every inbound and outbound call at the dealership. This data provides managers insight into how every call is handled, alerts them when an opportunity needs attention, and actively improves phone performance in sales and service.

Car Wars uses competition and transparent accountability to create a high-powered phone culture that converts more phone calls into booked appointments.

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Mike Haeg
Car Wars
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