The chance of survival can triple when victims of sudden cardiac arrest receive immediate care from bystanders.
PITTSBURGH (PRWEB) May 29, 2018
Parent Heart Watch and the Sudden Cardiac Arrest Foundation have joined forces to urge the public to learn CPR and how to use automated external defibrillators (AEDs) to help save lives threatened by sudden cardiac arrest. The co-sponsored Call-Push-Shock campaign is being launched to coincide with National CPR and AED Awareness Week June 1-7, a national observance designated by Congress in 2007.
Sudden cardiac arrest (SCA) is the third leading cause of death in the U.S. It affects more than 356,000 people each year—including 7,000 youth under age 18—and unfortunately only one in every 10 victims survives. The survival rate has remained at about 10 percent for 30 years because the public is not as prepared as it could be to help save lives.
The campaign leverages results of a recent national research study conducted for the Sudden Cardiac Arrest Foundation by global consumer research firm StrataVerve. Findings indicate most Americans are unfamiliar with sudden cardiac arrest and the critical importance of immediate bystander intervention. However, when exposed to a clear description of SCA, both the perceived importance of learning CPR and AED skills, and the likelihood to give CPR or use an AED in an emergency jump significantly.
“We learned that two messages show the greatest strength in grabbing attention and motivating the public to act. The realization that ‘Sudden cardiac arrest can happen to a loved one’ and the impact CPR and AEDs have in ‘doubling or tripling the chance of survival’ connect on both emotional and rational levels,” explains Jennifer Chap, co-founder of StrataVerve.
“When sudden cardiac arrest occurs, it’s vital for people nearby to call 911, start CPR and use an AED, if one is available,” said Mary M. Newman, MS, president of the Sudden Cardiac Arrest Foundation. “In fact, the chance of survival can triple when victims receive immediate care from bystanders.” What’s more, she said, “Since about 70 percent of cardiac arrests occur in the home, chances are bystanders will be called upon to help someone they know and love.”
The two nonprofits, members of the National Cardiac Arrest Collaborative, urge interested parties to visit Call-Push-Shock to learn more, and to help raise awareness during National CPR and AED Awareness Week June 1-7 by sharing information through their social media channels using the hashtag #CallPushShock.
“Sudden cardiac arrest is a public health crisis,” said Martha Lopez-Anderson, executive director of Parent Heart Watch. “There is a critical need to raise awareness about sudden cardiac arrest, educate people about the importance of taking immediate action, and empower communities to provide CPR training and widespread access to AEDs.”
About the Call-Push-Shock Campaign
The Call-Push-Shock campaign is an educational initiative for National CPR/AED Awareness Week June 1-7, co-sponsored by Parent Heart Watch and the Sudden Cardiac Arrest Foundation, members of the National Cardiac Arrest Collaborative. The goal of the campaign is to increase awareness about sudden cardiac arrest and the likelihood that bystanders will help victims by calling 911, giving CPR, and using AEDs. For information, reach out to firstname.lastname@example.org.
About Parent Heart Watch
Parent Heart Watch is the only national advocacy organization focused solely on protecting youth from sudden cardiac arrest. PHW is comprised of parents and other advocates who have been personally touched by sudden cardiac arrest or sudden cardiac death and who now put their time and effort into preventing SCA/SCD in the young throughout their communities. For information, reach out to email@example.com.
About the Sudden Cardiac Arrest Foundation
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. The Foundation serves as an information clearinghouse on sudden cardiac arrest. Programs include educational outreach initiatives and an online community that provides peer support and opportunities for survivors, family members and other advocates to participate in awareness, advocacy, and research initiatives. For information, reach out to firstname.lastname@example.org.