Mediaplanet and Firman Power Equipment Team Up in the Fight for Disaster Prep & First Response

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The Mediaplanet Disaster Prep and First Response campaign found within USA TODAY and online, helps educate and prepare communities on the tools and protocols for when disaster strikes.

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Joining us in this fight is Firman Power Equipment, who last year provided 3 million generators for Puerto Rico aid relief.

This Memorial Day Weekend, Mediaplanet today announces the launch of this year’s Disaster Prep & First Response campaign. In the wake of the 59 natural disasters that impacted the United States and neighboring islands in 2017, this campaign celebrates the heroic work of our first responders while also advocating for increased awareness and education on the necessary steps citizens should be taking to prepare.

Joining us in this fight is Firman Power Equipment, who last year provided 3 million generators for Puerto Rico aid relief. Natural disasters are becoming more frequent and severe – this being known, the mission of this campaign has been to serve as a resource for communities and families alike to identify the leadership aiding them in their preparedness efforts and providing seamless emergency solutions.

The print component of “Disaster Prep & First Response” is distributed within the weekend edition of USA Today in the North Central Florida, Carolinas, Houston, Los Angeles, San Francisco, and Seattle markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets – reaching 182 million readers nationwide. To explore the digital version of the campaign, click here.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Press Contact:
Alexandra Flecha-Hirsch
(646) 979-2835

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Donna Nuriel
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