Siamak Kalhor Consulting to Partner with Wholesaler/Importer Artica

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The web marketing firm will be handling all digital marketing and communications for the business electronics and general merchandise online wholesaler

Artica will be partnering with Siamak Kalhor Consulting for digital marketing.

We’re going to make sure that Artica becomes a name that everyone knows.

Siamak Kalhor Consulting has announced that is has partnered with Artica, an electronics and general merchandise online wholesaler and importer. Siamak Kalhor, a noted Los Angeles web expert and media personality, will be collaborating with the three top executives at Artica, Michael Noghreyan, Mansoor Malekan, and Aka Morris Malekan, to create an comprehensive strategy to aggressively expand the online reach of the firm, which provides products ranging from industrial air conditioners and fans, to drones and other consumer electronics.

“Michael, Mansoor, and Aka have been doing really amazing work for over 30 years and they are true masters in the electronics and wholesaling field. Like so many of us, they came here as immigrants, and then they worked their way into a very successful business because they’re always willing to do whatever it takes on behalf of their customers and their business,” said Mr. Kalhor “They’ve worked with some of the really great names in electronics like Emerson, Koss, Sony, Memorex, and Pioneer. Now, with their e-commerce site, they are ready to take things to a whole new level. They are already the #1 wholesaler in the small business electronics and general merchandise spaces, but it’s time to make them a major name in e-commerce for all kinds of business,” Mr. Kalhor said.

“Now, one part of my team’s job is going to be to massage the website so that it is perfectly optimized, but that’s just one aspect," said Mr. Kalhor. “We’ll also be expanding Artica’s web reach as part of an aggressive strategy that employs elements of the online universe that are still secrets to most marketers. Everyone knows about PPC [pay per click] and Google Adwords, but not too many know how to use them correctly so that money and time is never wasted. There are a great many ways to promote an e-commerce site, but knowing which ones work in a particular case is where years spent working on line and studying the intricacies of the ‘net is a huge benefit,” said Mr. Kalhor. “We’re going to make sure that Artica becomes a name that everyone knows.”


Founded by Michael Noghreyan, Mansoor Malekan, and Aka Morris Malekan, Artica is an outgrowth of NBC Electronics Inc., which was founded by the trio in 1985 not long after they had immigrated to the United States from Iran. Their latest venture is already a leader in electronics and general merchandise e-commerce. The triumvirate of Messrs. Noghreyan and Malekan promise that they are poised to expand both nationally and internationally. For more information, call (323) 234-6801 or visit the ecommerce site at

About Siamak Kalhor Consulting LLC

Famed as L.A.’s most enterprising web guru and a leader in the city’s thriving Iranian-American community, Mr. Kalhor has been providing the benefit of his expertise on a word-of-mouth basis for decades. With Siamak Kalhor Consulting LLC, he is offering his digital marketing wisdom to all kinds of new and growing business ventures. For further information, telephone 323-553-7752 or visit the firm’s web site at

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