There is a huge opportunity to effectively disrupt and reinvent customer loyalty programs. Mobile phones, social media, blockchain and AI enable brands to boost conversions and build relationships, said Swati Joshi, CEO of Loyela
SINGAPORE (PRWEB) May 30, 2018
Today the loyalty industry has the power to touch more than 100 million merchants serving more than 3.4 billion customers worldwide through transactions worth greater than $34T per year, with strong growth predicted in the future.
While merchants realize that loyalty programs help them increase their relative share of wallet and create deeper and enduring relationships with consumers, the industry has a long way to go to realize its full potential. The traditional loyalty industry is plagued with issues including poor customer experience, irrelevance of rewards and an inability to connect with Millennials.
Loyela is the world’s first Smart Loyalty© protocol that revolutionizes the experience for both merchants and customers. Tokenization of the rewards program using blockchain opens a wealth of possibilities and opportunities for creating truly delightful and valuable loyalty programs that foster loyalty and engagement, while also making loyalty programs scalable and interoperable.
Many companies have not linked their social media initiatives successfully with their loyalty programs. It is a challenge to turn thousands of likes on Facebook and retweets on Twitter into actual business.
Using the Loyela platform, merchants can configure rewards for a variety of social activities promoting the brand. It gives brands a robust tool to engage with their customers in a meaningful and authentic way. Powerful AI analytics also provides brands with insights to create meaningful and ultra-personalized campaigns.
“There is a huge opportunity to effectively disrupt and reinvent customer loyalty programs. Mobile phones, social media, blockchain and AI enable brands to boost conversions and build relationships,” said Swati Joshi, CEO of Loyela.
Users earn tokens, which can be exchanged peer to peer. The rewards can also be transferred to friends and family. This is accomplished through a seamless experience with instant crediting of reward points from multiple merchants globally. There is one dashboard and app to earn, manage and redeem rewards points.
Security is enhanced by blockchain technology. Customers have full control over their data ownership, and they can monetize it using Loyela’s platform.
Loyela is piloting the protocol with a test group of merchants and consumers. In August the company will launch a crowdsale with an ICO scheduled for September 2018.
For complete information, please visit: http://www.loyela.com/tokensale/