Boomers Rely on Internet Search to Find Lifestyle Communities

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Responding to the changing real estate marketplace and consumers’ ever-increasing need for quality, detailed lifestyle community information, PrivateCommunities.com has expanded the scope of information available on its web site, as well as on its mobile and tablet platforms.

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“Our goal is to give consumers the best user experience possible, no matter what device they are using,” said Marie Roberts, President of Private Communities Registry (PCR).

Responding to the changing real estate marketplace and consumers’ ever-increasing need for quality, detailed lifestyle community information, PrivateCommunities.com has expanded the scope of information available on its web site, as well as on its mobile and tablet platforms.

“The new Private Communities website offers a better user experience on every device, through a mobile-responsive design that features condensed navigation, larger font for better readability, intuitive icons depicting community types, and more emphasis on videos,” said Marie Roberts, President of Private Communities Registry (PCR). “Our goal is to give consumers the best user experience possible, no matter what device they are using.”

With 10,000 baby boomers reaching retirement age every day, the search for active adult living options has increased across an array of devices searching a full spectrum of price points, amenities, and geographic locations. The strength of this vital target market and increased demand for relevant information necessitated the enhancement of data and visuals available on privatecommunities.com and the optimized mobile experience.

PCR’s website has been reworked to feature a mobile responsive design, allowing the site to be properly formatted to whatever device the consumer chooses to view it on. The search function has been enabled for consumers to have the ability to search for a lifestyle rather than sift through dozens of home listings.

Since 1996, PCR has been a trusted resource for real estate shoppers interested in amenity-rich, master-planned lifestyle com¬munities. Via its online platform, interests are matched across an array of community types – gated, golf, retirement, and so on – and by state or country. Sophisticated tracking algorithms align price ranges and lifestyle choices from a large menu of amenities, including selections from equestrian to golf, boating to land conservation, with property (homes, condominiums, lots) listings ranging from less than $100,000 to over $10 million.

Once matches are made, consumers can request additional information or even plan a “discovery” visit to communities that offer this option. PCR delivers these requests to communities in real time to expeditiously connect buyers with community representatives.

“Consumer confidence is strong right now and the housing market is robust,” added Ben Keal, Director of Sales and Operations for PCR. “Our goal is to put the unique lifestyle communities’ data that we possess into accessible formats that make online real estate shopping most effective for baby boomers.”

For additional information about PCR, access the web site at http://www.privatecommunities.com.

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Karen Moraghan
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