Guardian ad Litem, 13th Circuit, Launches New Video – “Hero”

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Guardian ad Litem of Hillsborough County launches new volunteer-focused recruiting campaign.

Volunteering is an emotionally rewarding experience. Our new "Hero" campaign does a good job of capturing the sense of pride and purpose volunteers feel in helping a child, and making a difference in their community.

For more than 30 years, the Guardian ad Litem (GAL) Program has served as Hillsborough County’s exclusive advocate for children in the court system. Today, they have announced the release of a new video titled “Hero.”

The video was a true community effort between Guardian ad Litem of Hillsborough County and various partners with the purpose of boosting recruitment efforts for their volunteer program. There are currently over 3,500 children in the Dependency System in Hillsborough County.

“We simply do not have enough volunteers to assign to every child. Almost 1,500 children in the system do not have the benefit of a guardian looking out for their best interests. It’s truly devastating,” said Tabitha Lambert, Circuit Director at Guardian ad Litem Hillsborough County.

The “Hero” concept for the video was developed by CompleteSpectrum, a Tampa-based marketing agency. The video serves as a tool to educate the community about GAL’s volunteer program and the impact volunteers have on a child’s life by “giving them a voice” in the Hillsborough County court system.

“The Guardian ad Litem program is a great way for volunteers to donate their time to help a local Tampa Bay area child improve the quality of their life. The video is titled Hero for a reason. The children in the program are usually abandoned or neglected and placed in the foster care system. GAL volunteers are legal representatives, but also serve as role models to the children,” said Brandon Tydlaska-Dziedzic, Art Director at CompleteSpectrum.

Volunteers are required to spend time with their assigned child so they can recommend outcomes to judges and lawyers that are in their best interest. During the process, volunteers get to know the children very well. The video highlights a typical volunteer/child activity – a day at the park.

“Volunteering is an emotionally rewarding experience. I think the video does a good job of capturing the sense of pride and purpose they feel in helping a child, and making a difference in their community,” said Yvonne Marrone, Community Outreach Coordinator at Guardian ad Litem Hillsborough County.

Guardian ad Litem Hillsborough County would like to personally thank the creative team for their efforts: Dan Bramm, Kinslee Grabenhorst, Arik Lindsay, Staci Talley, Kevin Tydlaska-Dziedzic, and Matt Williams.

Without the help of these generous individuals that donated their time, abilities, and personal equipment, this project would have never come to life.

The video can be found at Guardian ad Litem Tampa’s website, http://www.galtampa.org. Visitors to the site can learn more about their mission and the role volunteers play in helping advocate for children in need.

About Guardian ad Litem
The Guardian ad Litem Program advocates for abused, abandoned, and neglected children in Florida. It is a network of professional staff and community volunteers, partnering to provide a strong voice in court and positive systemic change on behalf of Florida’s abused and neglected children. There are 21 local Guardian ad Litem programs in 20 judicial circuits in Florida. The 13th Circuit serves the Tampa and Hillsborough County region.

About CompleteSpectrum
CompleteSpectrum, based in Tampa and serving clients worldwide, is an interaction management agency – more than marketing campaigns, we create customer engagements and marketing solutions that drive revenue growth and build brand loyalty.

Specializing in the private equity space, we partner with PE funds, portfolio companies and privately-owned high-growth businesses to develop brand stories, package them in a compelling manner, and deliver them to their target markets. Wherever you may be in the lifecycle of your business, we offer a complete spectrum of marketing services that make your brand interactions profitable, measurable, and actionable so you can capitalize on revenue-generating opportunities, communicate effectively with key audiences, expand your market reach, and grow the value of your business.

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Julie Padgett
CompleteSpectrum
+1 (813) 907-2150 Ext: 107
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Yvonne Marrone
Guardian ad Litem Program (13th Circuit)
(813) 272-5110
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