Science in Sport Announces Official Sponsorship with Mark Cavendish

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The fastest man on two wheels will be riding with elite Science in Sport nutrition products for the 2018 UCI WorldTour season, Including the Tour de France

Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, today announced it has become the official sports nutrition sponsor of three-time Tour de France green jersey winner, Mark Cavendish. With the partnership, Cavendish will be training and racing with Science in Sport’s nutrition product line for the entirety of the 2018 UCI WorldTour, which he opened with a sprint victory on stage three of the 2018 Dubai Tour in February. Cavendish fueled with Science in Sport for the Amgen Tour of California, in preparation for the Tour de France in July, where he’ll be hunting sprint stage wins in pursuit of the sprinters’ green jersey with Team Dimension Data.

Cavendish joins the growing ranks of elite cycling programs like Team Sky, USA Cycling and British Cycling, all of whom have turned to Science in Sport to develop products and cutting-edge nutrition strategies to compete at the highest levels in the world’s top race events. As with all athletes and teams sponsored by Science in Sport, Cavendish will utilize his endurance athletic background to provide insight into the research and development of new products.

In 2005, Cavendish became a professional road cyclist and has since won thirty Tour de France stages and forty-eight Grand Tour stage victories. Cavendish will build on his successful career in 2018, by fueling with Science in Sport’s products, including the GO Isotonic Energy Gels, GO Energy + Electrolyte Gels, REGO Rapid Recovery and the GO Energy Bars.

“For years, I have incorporated Science in Sport into my personal nutrition plan, not only for major races, but training and recovery as well. The benefits I’ve received from training with their nutrition insights and industry-leading products is the reason I chose to partner with Science in Sport,” said Mark Cavendish. “I am proud to lead a cycling career using products that are certified under Informed Sport. This is a brand I trust, as their commitment to banned substance testing goes above and beyond any other company I’ve seen before. I’m looking forward to deepening our relationship, focusing on a more customized approach to my energy, recovery and hydration goals.”

“Mark Cavendish’s cycling career and endurance capability is truly remarkable. It’s no wonder he’s considered the world’s fastest man on two wheels,” said Stephen Moon, Science in Sport’s CEO. “And with his dedication to the cycling community and passion for understanding the importance of nutrition and physiology, we are very proud to welcome him as a Science in Sport ambassador.”

For more information about Science in Sport’s sponsorship of Mark Cavendish, as well as all Science in Sport products, please contact PR representative:

Nicole Wood
530.277.3951
nicole(at)truecommunications(dot)com

About Science in Sport, Inc.
Founded in the United Kingdom in 1992, Science in Sport is a premium line of sports nutrition developed specifically for the endurance athlete. Science in Sport is the only manufacturer of an isotonic energy gel, and offers an entire range of sports nutrition for every need state for every athlete. All Science in Sport products are triple tested for quality assurance and banned substances, and are certified by the Informed Choice and Informed Sport quality assurance program. Products are developed based on world class scientific knowledge based on athlete’s needs. SiS is currently the official sports nutrition supplier to professional cycling teams Team SKY along with national associations British Cycling, Cycling Australia, USA Cycling, USA Triathlon and British Triathlon. In addition, Olympians Sir Chris Hoy MBE, and Mark Cavendish MBE are Brand Ambassadors.

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Nicole Wood
TRUE Communications
+1 5302773951
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