Viscira® Celebrates San Francisco Design Week

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Company Selected to Host Two Creative Programs as Part of SF Design Week 2018

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We are very excited to have been selected to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space...

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its participation in the upcoming San Francisco Design Week, which will be held June 7-15, 2018. SF Design Week spans the entire Bay Area and offers over 225 events, including workshops, exhibitions, panels, studio crawls, and open studios and featuring world-renowned designers, entrepreneurs, and innovative thought leaders.

Viscira was selected to host two unique programs that will take place at its SF headquarters at 200 Vallejo Street. These events are described below:

1. AR Storytelling in Life Sciences
Viscira will host a panel discussion focused on the opportunities and challenges of storytelling in augmented reality. We will share our experiences with developing AR programs in the life sciences industry and within various healthcare settings, including trade shows, training sessions, and clinical interactions.

The panel will be moderated by Lia Bailey, Senior Interactive Producer at Viscira. Lia has more than eight years of production experience, with six of those years focused primarily on animation and AR projects. In addition to panelists from Viscira’s own Design Team, the other panel participants include:

  • Sorob Louie, the founder of VirtuLabs, an innovation lab focused on AR and VR and cutting-edge experiential applications.
  • Tyler Wilson, UX Designer at Helios Interactive. Tyler has been prototyping and designing user experiences for five years, focusing on AR and VR experiences to create easy-to-use, fun, and innovative applications for world-leading brands.

2. Digital Solutions in Healthcare: A Guerrilla Design Workshop
This hands-on workshop will allow participants to experience what it might be like to design for a fast-paced digital agency. The workshop is structured to give participants a taste of agency life in the digital healthcare space.

The workshop will start with a “client” kickoff, where participants will learn about the client’s patient outreach strategy for the launch of a fictional breakthrough drug. Using a small group format, we will conduct a round of design process steps, including ideation, prototyping, and presentation to our client for review.

“We are very excited to have been selected to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space. We look forward to the exchange of creative ideas and expertise with the Bay Area design community,” said Gretchen Harwood, Director of Visual Design at Viscira.

There is a small admission charge for participation in the SF Design Week events at Viscira. All proceeds collected from the events will be donated to charity. To purchase tickets or for more information, visit the SF Design Week website.

About San Francisco Design Week
SF Design Week is a community event led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. The event is produced by AIGA SF, the professional association for design, a 501(c)(3) and the oldest and largest membership association for professionals engaged in the discipline, practice, and culture of designing.

The San Francisco chapter of AIGA is one of the biggest and most active in the country. Run by Executive Director Dawn Zidonis and a volunteer board of directors that includes President Lily Shen, the organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. AIGA SF’s events stimulate discourse and enrich the collective experience of design.

About Viscira
Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of the Sudler & Hennessey Group, a leading global healthcare communications network. For more information, please visit the company’s website at http://www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

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Noel Ashekian
Viscira
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