WorkBook6 Adds Four to Strategic Partnership Marketing Team
PHOENIX (PRWEB) June 01, 2018 -- Leading strategic partnership marketing firm WorkBook6 today announced the additions of Chris Cox, Justin Guido, Savannah Day and Kyle Casaccio to their Partnership Development Team as the firm expands its national footprint.
With nearly a decade’s experience in leadership positions across the customer acquisition and lead qualification ecosystem, Cox brings leadership, experience and a deep network cultivated to the Partner Success team at WorkBook6.
“Chris is a dedicated, motivated, and trusted account service professional with proven team building, leadership, growth and sales success,” said JT Benton, founder and CEO of WorkBook6. “At this stage in our organization’s growth, being able to attract top talent like Chris speaks volumes about what we are trying to accomplish. I am thrilled to welcome Chris to our team.”
Cox assumed his role as Director, Partner Success, in May, 2018. Previously, Cox served in progressively senior client management roles at Invoca.
“Helping clients manage their strategic partnerships to the most successful outcome speaks directly to my passion,” said Cox. “The investment WorkBook6 is making to maximizing our client’s success made it clear this is the right role – and company – to join as we look to truly change the strategic partnership ecosystem.”
WorkBook6 also announced the appointment of Justin Guido as Director, Partnership Development at the firm. Guido had previously specialized in partnership development and affiliate relationships roles throughout his decade-plus career, most recently at LQ Digital. Guido also previously worked with WorkBook6 Founder and CEO JT Benton and WorkBook6 COO Brett Kaufman at Double Positive, Clicksco and LQ Digital.
“Adding someone the caliber of Justin to our Partnership Development team offers WorkBook6 a critical in-house resource as we work to build and strengthen our client network,” said Benton. “Justin’s combination of experience and expertise allows WorkBook6 to truly put our best foot forward, while simultaneously looking ahead to the opportunities on the horizon.”
Guido officially assumed his role at WorkBook6 effective June 1, 2018.
WorkBook6 also announced the recruitment of Savannah Day and Kyle Casaccio to the firm’s internal Partnership Development team, supporting WorkBook6’s proprietary Perenn.io many-to-many CRM technology.
“Growth of this magnitude, this quickly, simply wouldn’t be possible without our amazing roster of national clients, and the vast opportunities strategic partnership marketing offers," said Benton. "I’m genuinely excited for what the future holds, and how these dynamic additions to our team will support that vision.”
About WorkBook6
We Power Partnerships. Uniquely positioned across four primary service areas, WorkBook6 combines strategic leadership with unparalleled experience across all facets of Strategic Partnership Development, Marketing Program Management, Media Monetization and Affinity Organization & Membership Group engagement. WorkBook6’s proprietary Perenn.io technology leverages the efforts of a diverse team to power dozens of partnerships throughout a wide range of industry categories, building sustainable revenue for our partners across the customer acquisition and customer retention ecosystems.
For more information, please visit http://www.workbook6.com
Rob Stevenson, WorkBook6, http://www.workbook6.com, +1 4803355792, [email protected]
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