New Business Magazine Helps Leaders ‘Map’ Business Improvement Solutions from Start to Finish

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Alex Vorobieff’s Confident ROi magazine provides concrete insight and experience on what works—and what doesn’t—from fellow business leaders.

Confident ROi offers insight and how-tos on what works—and what doesn’t—from fellow business leaders.

Confident ROi 'maps' out the proper sequence from starting point through the end, offering real-world stories on what worked—and what didn’t—to let readers confidently choose.

For business owners and executives, the bottom line is what counts; and there is no shortage of business books, systems, and consultants that claim they can improve it. If business leaders are going to spend time and money implementing a business concept to grow their business, they want to be confident they will generate a return on that investment.

That’s the focus of a new business magazine launching this month: Confident ROi.

Confident ROi, started by company turnaround specialist Alex Vorobieff, interviews business leaders to hear their stories of what concepts worked and didn’t work, and focuses on providing concrete how-tos. It also explores costs, time, and effort levels (i.e., brain strain) to implement tools leaders can use to turn around their companies.

“There are countless concepts with claims to fix all the problems facing business leaders and media outlets, that throw every concept at them,” Vorobieff said.

“Besides trying to have one solution to all issues, they often start at the wrong end. Confident ROi ‘maps’ out the proper sequence from starting point through the end, offering real-world stories on what worked—and what didn’t—to let readers confidently choose the right concept to maximize their own ROI.”

Vorobieff brings practical, real-world experience to the editorial. He has served as clean-up CFO and president of companies in telecommunications, aviation and aerospace, hospitality, healthcare, and outsource staffing, leading successful turnarounds in as few as three months.

The inaugural issue of Confident ROi offers how-to articles on topics like:
1.    Unleash Your Inner Super Computer
2.    Hiring Headaches
3.    Blindspot Remover
4.    Seven Strata of Strategy
5.    Critical Moment Catalyst

While Confident ROi will start with two issues a year, Vorobieff plans to create regional issues, published quarterly, and organize conferences. In May, he started Confident ROi podcast to bring “business lessons to life by allowing listeners to hear the emotion directly from business leaders sharing their stories about what worked and didn’t work,” he said.

In this age of digital publishing and a gloomy future for print magazines, why did Vorobieff venture into magazine publishing?

“Email boxes are full, but actual mailboxes are almost empty,” he said.

“When a physical magazine arrives, there isn’t as much competition today and it gives the eyes a break from the screen. When something is physical, with a consistent framework designed to alleviate the reader’s pain, it has more value than just another emailed newsletter.”

“In addition, I sense there is a tactile pushback against the virtual world. When I published my book last year, 85 percent of the requests for advances and actual purchases were for a hard copy. Nearly 15 percent wanted the audio version. Very few wanted a digital version,” he said.

Confident ROi magazine, published by Carle Publishing, is available through the mail as well as digitally. To subscribe at no charge, visit ConfidentROi.com.

About Alex Vorobieff
Through his analytical approach and practical insight, Alex Vorobieff has helped countless businesses eliminate the source of their frustration and stunted growth by selecting the proper Business Alignment Tools for their specific needs.

Alex started his financial clean-up firm in 2003 and evolved into a business turnaround firm to remove common issues that cause financial challenges across many industries. He has served as a clean-up CFO and president of companies in telecommunications, aviation and aerospace, hospitality, healthcare, and outsource staffing, leading successful turnarounds in a little as three months.

His latest book, Transform Your Company: Escape Frustration, Align Your Business, and Get Your Life Back, details for executives the critical steps and business alignment tools to transform their dysfunctional company while also eliminating the reason why many business concepts fail to produce results.

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