Popchips Names PK4 Media as New U.S. Media Agency

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PK4’s Omni-Channel Technology to Provide Seamless Customer Journey Across Six Media Channels for popchips, Ridges, and nutter puffs

popchips, the innovative popped snack company that helped launch the better-for-you snacking craze, has named PK4 Media as the brand’s U.S. media agency. popchips and PK4 Media will kick off their new partnership with popchips’ ‘Enjoy More’ advertising campaign launching June 1, the two companies announced today.

PK4 Media’s proprietary omni-channel technology will provide a seamless customer journey across a multitude of channels, including: desktop, mobile, tablet, connected TV, social media and Amazon.

The ‘Enjoy More’ summer campaign will seek to drive brand lift in purchase intent for the popchips brand’s classic popped potato chips and popped Ridges lines. In addition, the campaign will drive awareness for popchips events taking place this summer in key target markets including; Denver, Detroit, Minneapolis, Nashville, and Seattle.

“PK4 Media is the leader in omni-channel advertising and their technology allows us to attract the right snackers, on the right devices, at the right time,” said popchips CMO Marc Seguin. “We believe in making all of our marketing channels work together, allowing us to engage with snackers in a meaningful way through innovative and unique opportunities.”

Today’s announcement follows a successful case study that popchips and PK4 Media conducted for the new product launch of nutter puffs in Denver during Q4 2017. Through PK4 Media’s Omni-Channel Media campaign, nutter puffs was able to drive a 160% lift in purchase intent, as reported by Nielsen.

“popchips is a premier brand already leading the Better For You segment within the CPG Food category,” said PK4 Media Founder and CEO Tom Alexander. “We are excited to bring more snackers into the popchips world, and this summer we will encourage the popchips audience to ‘Enjoy More.”

About popchips
popchips, one of the hottest snack brands in North America and the UK, is an innovative line of popped snacks that are deeply satisfying, never deep fried. Since its launch in 2007, popchips has been winning the hearts and stomachs of trendsetters and snackers alike. Celebrities too. From Katy Perry to Sean Combs, the brand has a loyal following amongst the stars.

Now sold in over 30,000 stores across North America and the UK, our retail partners include Safeway, Kroger, Target, Walmart, Wegmans, Loblaws, Whole Foods, select Costco locations and Amazon.com. For more information about the company and its products pop over to popchips.com, become a fan on Facebook or follow us @popchips on Instagram and Twitter.

About PK4 Media
The advertising industry’s first Omni-Channel Media Company serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble. PK4 Media has won 17 awards: Digiday’s Best Video AdTech Innovation, C-Suite Quarterly’s NextGen 10, Innovation & Technology, Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal’s Best Places to Work, Deloitte’s Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.


popchips: Bill Harrison, Third Street Media Group, bill@thirdstreetmediagroup.com, 323-651-3200
PK4 Media: Sebastian Cole, scole@rnpublicrelations.com, 917-710-7309

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Jenny Phillips
PK4 Media, Inc.
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