Viactiv Expands Into New Category with Launch of Digestive Health Chews

Share Article

Viactiv® Digestive Health Delivers Unique Lactobacillus LB Fermentate in Tasty, Individually-Wrapped, Dark Chocolate Chews

NEW Viactiv Digestive Health

The dark chocolate chews are also individually-wrapped which make it easy for consumers to take wherever they are, and contain at least 50% less sugar than gummy probiotics.

Adare Pharmaceuticals’ consumer products subsidiary (Activ Nutritional, LLC), has launched new Viactiv Digestive Health Soft Chews, expanding the iconic Viactiv supplement brand into the growing digestive health category. New Viactiv Digestive Health is the only 2-in-1 supplement to combine a probiotic-derived, clinically-studied strain that helps feed good bacteria and fight bad bacteria to keep things balanced, all in a dark chocolate-flavored chew that’s individually-wrapped and requires no refrigeration.

“Our proprietary, heat-treated and dried Lactobacillus LB Fermentate is preserved and effective so it can do its job as it passes through the digestive system,” says Craig Sheehan, general manager of consumer products at Activ Nutritional, LLC. “The dark chocolate chews are also individually-wrapped which make it easy for consumers to take wherever they are, and contain at least 50% less sugar than gummy probiotics.”

Euromonitor International has predicted 38% growth of the U.S. probiotic category by 2021, outpacing all other supplements in the US. “This is on top of the large category growth seen over the last several years,” adds Sheehan.

According to Euromonitor International, U.S. probiotic sales were $4.3 billion in 2016, up 9% from 2015.

Viactiv Digestive Health dark chocolate-flavored chews are formulated with 10 billion cells of the Lactobacillus LB Fermentate – a stabilized, beneficial combination of concentrated Lactobacillus LB probiotic bacteria cells, nutrients and metabolites, created through a proprietary fermentation process of Adare Pharmaceuticals. Lactobacillus LB Fermentate has been tested in more than 40 peer reviewed scientific studies, including 15 human clinical trials, and is one of the only Lactobacillus-based alternatives to pills, tablets, and powders.

New Viactiv Digestive Health will launch at Rite Aid stores and on Amazon. Suggested retail price for the 42-count canister is $21.99.

Learn more about the digestive health benefits of Viactiv Digestive Health dark chocolate chews at the brand’s new website.

About ©Activ Nutritional, LLC/Adare Pharmaceuticals:
Viactiv® Calcium and Viactiv® Digestive Health are distributed by Activ Nutritional, LLC, a subsidiary of Adare Pharmaceuticals. Adare is a high-growth global specialty pharmaceutical company inspired to improve the lives of patients whose treatment needs are not fully addressed by current medications. With a long history of success from concept through commercialization, we use our unique combination of experience, proprietary capabilities and resources to create meaningful products for patients. Our entrepreneurial and performance-driven culture encourages us to take risks, identify promising ideas and see those opportunities through to completion. Our collaborative spirit helps us to develop strong partnerships and provides Adare and our partners with significant advantages in competitive markets.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashley Hughes
RLA Collective
+1 (914) 241-0086 Ext: 1014
Email >
Visit website