WordSouth’s Magazine Work Earns National TeleChoice Award for Clients

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WordSouth is a content marketing company that works with electric utilities and telecommunications companies that serve rural and small-town America. On April 30, WordSouth’s Regional Telco Magazine editions was honored with a TeleChoice Award at the annual PR & Marketing Conference for The Rural Broadband Association.

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“We’re proud of this TeleChoice Award because of what it means for our clients,” said WordSouth’s CEO and founder Stephen V. Smith.

For the fourth time in five years, one of WordSouth’s Regional Telco Magazine editions was honored with a TeleChoice Award at the annual PR & Marketing Conference for NTCA–The Rural Broadband Association.

The WCTEL Connection, produced by WordSouth and published by WCTEL, received the distinction as “Best Customer Newsletter” in its category. Winners were announced during a ceremony April 30 in Nashville.

“We’re proud of this TeleChoice Award because of what it means for our clients,” said WordSouth’s CEO and founder Stephen V. Smith. “The Regional Telco Magazine is a powerful tool for them to engage with their customers, and it has become the industry’s preeminent tool for helping them tell their story.”

According to NTCA, entries were judged on innovative strategies, design, writing, creativity and other elements specific to each category. The awards program is open to each of the more than 800 telcos who are members of NTCA and “honors excellence in independent telco public relations and marketing.”

“The marketing efforts of NTCA member companies continue to play a critical role in educating and raising awareness of communications technologies, services, initiatives and issues that impact the vitality of rural communities and our nation,” said NTCA Chief Executive Officer Shirley Bloomfield.

WordSouth’s clients have received awards for their magazines before. The member magazine WordSouth produces for WCTEL in Abbeville, South Carolina, won the TeleChoice Award for “Best Customer Newsletter” in 2017 and 2015. In 2015, WordSouth’s magazine for Ardmore Telephone Company (Ardmore, Alabama) won the award in its category, coming on the heels of Mountain Rural Telephone Cooperative (West Liberty, Kentucky) winning the award in 2014 for another magazine WordSouth produced. Past winners have also included Farmers Telecommunications Cooperative (Rainsville, Alabama) and New Hope Telephone Cooperative (New Hope, Alabama). WordSouth work also earned a TeleChoice Award for WK&T Telecommunications Cooperative (Mayfield, Kentucky) for “Single-Target Print Publication” in 2017.

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