Caronlab Australia Touts Speed to Market of Global Brand Management Firm Nutritional Products International

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Caronlab Australia is touting the speed to market afforded by Nutritional Products International’s Evolution of Distribution, a philosophy the global brand management firm has crafted to help companies get their products on store shelves and e-commerce sites across the U.S.

“When we were looking to expand our reach, we did a ton of research. We couldn’t find any other companies that offered NPI’s turnkey solution. They also act as your very own U.S. headquarters."

Caronlab Australia is touting the speed to market afforded by Nutritional Products International’s Evolution of Distribution, a philosophy the global brand management firm has crafted to help companies get their products on store shelves and e-commerce sites across the U.S.

NPI has spearheaded the successful launches of two Caronlab lines, the Bump eRaiser ingrown hair treatment and prevention products, and the new Waxxxie line of do-it-yourself home waxing products. Both lines have seen tremendous growth since entering the U.S., launching on Amazon.com and gracing store shelves at Lucky Vitamin and Silver Star Brands, in a matter of months.

“Mitch Gould and his team of professionals at NPI offer something no one else does — a simple, effective way for international brands to import, distribute and promote products into the U.S.,” Caronlab Australia CEO Greg Ure said. “When we were looking to expand our reach, we did a ton of research. We couldn’t find any other companies that offered NPI’s turnkey solution. They also act as your very own U.S. headquarters.

“They have FDA and logistics experts, outstanding warehouse facilities, and a P.R. team that can grow brand awareness through press materials, outreach to bloggers and social media influencers — which is so important with products like ours — and social media campaigns.”

NPI also has someone other companies don’t: former buyer for Amazon.com and Walmart Inc., Executive Vice President Jeff Fernandez.

“Like Greg mentioned, we truly have it all here at NPI,” Gould said. “No one can match the decades of experience we have in the retail industry, and Jeff is our ace in the hole. He knows exactly what buyers are looking for in products. NPI delivers.”

MORE ON NPI AND ITS FOUNDER
Mitch Gould is a third-generation retail distribution and manufacturing professional. He has more than 30 years of experience in the retail industry, with expertise spanning several categories of consumer products in sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical and beverages.

Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky, to name a few.

For more information on Nutritional Products International, visit http://www.nutricompany.com.

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