Siamak Kalhor Consulting on how Digital Marketing Tips Point Out the Real Challenges of Growing a Medical or Legal Business on the Internet

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Doctors, attorneys, and other medical and legal professionals are experts in their own field, but they need the help of specialists with access to the subtleties and secrets of the web, comments digital marketing expert Siamak Kalhor regarding a recent article.

Web marketing grows more complex every day.

Just learning the most basic aspects of how to do things can take hundreds of work hours. Worse, a newcomer’s knowledge is so incomplete, it’s easy to make very expensive mistakes.

A May 29 article on Business 2 Community offers a number of suggestions for businesspeople who might not be having the best of luck taking advantage of digital marketing, warning that neophyte online marketers are often not on top of the latest trends and may be prone to making “rookie errors” that can waste time and money. Noted web guru, media personality, and digital marketing consultant Siamak Kalhor, who recently launched Siamak Kalhor Consulting, says that people in the medical and legal fields in particular can benefit especially from online expertise. “Doctors and attorneys are incredibly busy people in extremely challenging and detail-oriented professions, but online marketing is a profession all its own,” says Mr. Kalhor. “I’ve been in the field since online business was in its infancy. It takes years of experience and a lot of energy and hard work to become a master in this area. Just learning the most basic aspects of how to do things can take hundreds of work hours. Worse, a newcomer’s knowledge is so incomplete, it’s easy to make very expensive mistakes.”

“Both law and medicine are incredibly competitive fields, with many top-tier professionals competing for a limited number of patients or clients in a given specialty or area of the law,” said Mr. Kalhor. “Using the online universe has become absolutely essential just to stay relevant – it’s often the only way to allow potential patients and clients to find you, and it’s equally essential to make a good online first impression when they do find you,” says Mr. Kalhor.” “It’s about much more than a properly optimized and well-designed website – though that’s essential. It’s also about how to perform outreach using social media, indexing, sometimes pay-per-click campaigns. You can’t just wait for patients or clients to show up at your site, and it’s harder than it even sounds. Sometimes, the biggest players in the field actually don’t want us to know the best practices. Just like in medicine or law, it takes an expert to navigate the waters properly,” says Mr. Kalhor

About Siamak Kalhor Consulting LLC

A leading web expert and a noted media personality in two languages, Mr. Kalhor is known for his expertise in utilizing the web to grow businesses. For years, he has worked with numerous doctors and lawyers who found him via word of mouth. With Siamak Kalhor Consulting LLC, he is now actively making his skills accessible to all. For further information, telephone 323-553-7752 or visit the firm’s web site at http://www.siamakkalhor.com/.

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