Trident University International Professor Publishes Research on Consumer Satisfaction

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Dr. Heesam Kang, a professor in Trident’s Glenn R. Jones College of Business, has published research that investigates the relationship between resident satisfaction and the overall residential satisfaction in a residential environment.

Dr. Heesam Kang, Faculty, Trident University

This is an important study for both consumers and apartment owners. It reveals a strong relationship between an individual consumer’s satisfaction and the overall consumer satisfaction, as well as the brand image of an apartment complex. - Dr. Heesam Kang.

Trident University International (Trident) faculty member Dr. Heesam Kang has just published the paper, “A Study on the Influence of Apartment Brand Image on Occupancy Satisfaction,” in the Journal of Korea Convergence. The paper was co-authored with Dr. Dong Il-Kim of Pusan National University in Busan, South Korea.

Dr. Kang, a professor in Trident’s Glenn R. Jones College of Business, instructs in the Bachelor of Science in Business Administration and Ph.D. in Business Administration programs. Previously he was a professor in the School of Business at Bacone College in Muskogee, OK.

In this study, the co-authors investigated the relationship between resident satisfaction and the overall residential satisfaction in a residential environment. The co-authors determined that there was a statistically significant relationship between satisfaction and brand image, as well as a significant relationship between residential satisfaction and the overall residential satisfaction in a residential environment.

“This is an important study for both consumers and apartment owners,” stated Dr. Heesam Kang. “It reveals a strong relationship between an individual consumer’s satisfaction and the brand image of an apartment complex, as well the brand’s image.”

Dr. Kang is an active researcher who has been published several times. Additionally, he has served as an editor for Journal of Convergence & Management Review. His areas of expertise include digital policy and management, financial derivatives, information systems analysis, and CPA preparation.

Dr. Kang earned a Ph.D. in Finance from the University of Texas at Arlington, MBA in Finance from Oklahoma City University, and Bachelor of Arts in Business Administration from Yonsei University in Seoul, South Korea.

About Trident University
Founded in 1998, Trident University International (Trident) is a leading online postsecondary university serving adult learners. Trident uses the EdActive™ learning approach, which employs case-based learning in an online setting to teach real-world relevant critical thinking skills to enhance the lives and careers of students. Trident offers high-quality bachelor’s, master’s, and doctoral degree programs and certificates, led by a qualified faculty team, over 80% of whom have doctoral degrees. Trident is regionally accredited by the WASC Senior College and University Commission (WSCUC) and has over 30,000 alumni, including more than 22,000 with a military affiliation. The University has received multiple acknowledgements from Military Times and Military Advanced Education & Transition for their dedication to military-affiliated students. Visit http://www.trident.edu, Trident’s Facebook page, or call at (855) 290-0290 to learn more about Trident's wide range of educational options.

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Daniel Sloan
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